A digital experience platform (DXP) is a software platform that provides users with personalized content, commerce, and other digital experiences. A DXP combines web content management (WCM), digital asset management (DAM), customer relationship management (CRM), and other applications into a single platform.…
A data management platform, or DMP, is a system that helps you collect, organize, and use data. It can be used for marketing purposes to better understand your customers and target them with more relevant ads. A DMP can also…
A customer Data Platform (CDP) is software that helps organizations unify their customer data and create a single view of the customer. We give marketers a 360-degree view of customers, which can be used for segmentation, personalization, and omnichannel marketing…
Artificial Intelligence (AI) has been gaining traction in business for quite some time. Still, now we're starting to see new roles popping up that are specifically designed to leverage this technology. Chief AI Marketing Officers (CAMOs) are among the most…
Marketing mix modeling (MMM) is a powerful tool that enables businesses to identify and quantify the impact of different marketing activities on sales. This data-driven approach allows companies to accurately measure their return on investment (ROI) and optimize their marketing…
In the digital age, it is essential to have a strategy in place to ensure that your online presence is optimized and effective. A Digital Marketing Scientist can help you analyze data and recommend a plan for boosting your Return…
Media planning is an essential part of any successful marketing strategy. A Successful Media Plan involves carefully selecting and placing content across. Multiple media channels to reach a desired target audience. I will examine media planning and why it's crucial…
In today's digital world, having a good understanding of data-driven marketing is essential for any successful business. Digital marketing scientists are experts in analytics, metrics, and data science. Who can help you make informed decisions about your digital marketing strategy?…
A digital marketing scientist is a new and emerging role in digital marketing. This role manages, analyzes, and optimizes digital marketing campaigns. They are experts in data analysis who use their skills to develop marketing. Strategies that drive (ROI) return…
If you're familiar with SEO, you know it stands for Search Engine Optimization, an effective way to increase your online visibility. Algorithmic SEO is an essential component. Any digital marketing strategy as it helps improve the overall ranking of your…