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ABM Campaign Strategies: Guide to Account-Based Marketing

ABM Campaign Strategies: Guide To Account-Based Marketing

The businesses are mostly looking for result-oriented promotional strategies that can be used to reach long-term goals by driving sales conversions. Isn’t it? This can be achieved by rolling the paid marketing and advertising methods that help in enhancing the business opportunities by adding the product value in the market by bringing brand awareness. Here is the Account-Based Marketing plays a vital role in gaining customer attention.

ABM Campaign Strategies

Establishing the sales bridge:

Enhance the sales bridge strategy to let you find the clients from the potential leads that generate the business revenue.

Defining the segments:

The customer segmentation depending on the customer behavior and demographics etc., by targeting the gender, lifestyle, and age, etc.

Aligning the plays:

Line up the most engaging business factors that can gain the customer’s attention in boosting sales.

Hiring the expert marketing and sales team:

Find expert marketing and sales professionals to improve the brand identity in the global market.

Plan sessions:

Get the territory-type managers to launch the planning sessions consistently to engage the real-time customers better.

Personalized content delivery to gain sales:

Give the most personalized touch to the customers and audience with the unique content strategy that drives sales.

Initiation of personal meetings with the elevation of offers:

Provide the best recommendations that help initiate the personal sessions where you can excite your brand.

Reach target accounts:

Elaborate the blog content by mentioning the target accounts that drive the massive website engagement.

User experience:

Personalization of user experience through website optimization strategies that enhance the business brand value.

Twitter lists:

Target companies by creating Twitter lists of leaders to engage your business products or services better.

Launch the Facebook custom audiences:

Deliver the content by targeting the Facebook custom audiences to get a better engagement of your business.

AdWords advertising strategy:

Implement the AdWords advertising strategy to improve the business performance with the launch of better ad campaigns.

Linked company profile targeting:

Target the accounts on the professional social media platform LinkedIn to find the leads.

Account-based retargeting strategies:

Execution of account-based retargeting strategies can work better in the elevation of your brand marketing.

Testing the ad platforms of ABM:

Research on the different account-based marketing ad platforms that can be used to generate website engagement.

Email sequences:

The creation of email sequences through highly targeted methods can be an added advantage.

Email marketing:

Deliver the emails to the account-based marketing contacts that can help in reminding your customers about the newly launched products or services.

Employee connections:

Get the connection of employees that are not part of the sales team to develop the brand identity in the market.

Add box mailers to the executives:

Make sure to add the box mailers to the executives that can be used to improve the performance of account-based marketing.

Elevate the sponsored event details:

The details of the sponsored events should be highlighted to notify the audience or customers.

Boost the visits through pre-event efforts:

Find better website visits through the launch of the pre-events in your marketing campaigns.

Invite the accounts of the target to sales events:

Make sure to invite the target accounts for the launch of the event of a sale to boost the business performance.

Get the local prospects by hosting the local events:

Host the local event to get the attention of the local options who can be your potential customers.

Targeting the high-quality accounts:

Target the high-quality accounts to improve the business relevance through the addition of effective ad campaigns.

Scale the return on investment:

Always measure the return on investment on the launch of new ad campaigns that drive the conversions to your business.

Account relationships:

Build the account relationships to explore the business profile that can generate lasting customers to your brand.

Get a strong ABM team:

Hire a robust account-based marketing team to target the prioritized customer profiles with the ideal content strategy.

Reach the right and relevant ideal set of accounts:

Always target the right and relevant accounts to find more engagement of the audience.

Team collaboration:

Enable the sales and marketing team to collaborate to launch the account plans.

Account buying committee:

Get the account buying committee to find strong relationships with lasting customers.

Use social media:

Be active on top trending social media channels to help businesses to deliver ad campaigns to the right audience.

Send the direct mails:

Make sure to deliver the direct mails to enhance the account-based marketing campaign strategy.

Launch the strategy of testimonials:

Include the testimonials of the customers to build the brand reputation by launching brand trust.

Deliver the unique content marketing methods:

The composition of the unique content marketing strategies can add brand value.

Execute the paid advertising:

Launch the paid advertising campaigns to gain popularity among the relevant customers.

Account-Based Marketing Best Practices:

  • Develop a comprehensive understanding of your customer’s business
  • Join the conversation and build relationships with your customers on social media
  • Use data to identify and prioritize leads for account managers to contact
  • Generate insights from different sources, including social media listening tools, surveys, and web analytics software
  • Align your company’s goals with the client’s
  • Understand how their business works and what they need to achieve success
  • Determine which channels will be most effective for reaching them- email, social media, direct mail, etc.
  • Create a strategy that is tailored to the client and their needs
  • Implement your ABM campaign
  • Develop a relationship with your customers
  • Create a customer profile
  • Understand your customer’s needs and wants
  • Identify the best time of day to reach them by looking at their online behaviors, such as when they’re most active on social media or what times of day they seem to be browsing Facebook or Instagram
  • Define your target audience
  • Identify your competition and their strengths
  • Research the buying needs of your target audience
  • Develop a messaging strategy to address these needs in an appealing way
  • Create content that speaks to these messages, including web pages, blog posts, infographics, videos, and more
  • Create a marketing strategy that is aligned with your company’s goals
  • Develop a qualified list of accounts to target and prioritize them based on their relevance to your business
  • Build rapport with prospective customers through email outreach and social media engagement
  • Understand the importance of lead nurturing, including providing valuable content in an engaging way over time
  • Continuously measure performance against benchmarks
  • Create an Account-Based Marketing Strategy that includes the following: Target Accounts, Channels and Tactics, Content Development Plan, Budgeting Plan, Metrics for Success
  • Determine which channels to use based on your strategy (Email marketing campaign? Social media posts?)
  • Create content for each channel including landing pages and templates
  • Create a persona for each target audience member
  • Develop content that speaks to each persona’s needs and interests
  • Identify the best channels for reaching your targets, including social media, email, online ads, etc.
  • Determine what type of data you need in order to reach them (location information, demographic information) and how often you want to communicate with them
  • Define your ideal customer
  • Create a list of target accounts and prioritize them based on their potential value to the company
  • Determine which channels will be most effective for reaching these targets, such as social media or email marketing
  • Develop an account-based marketing strategy that includes specific tactics for each channel, including frequency and timing
  • Identify the decision-makers in those accounts
  • Create a list of all the different types of influencers that have access to those accounts
  • Develop a content plan for each type of account contact, starting with high-level messages and going into more detail as you go down the list


With the above presented ABM campaign strategies, any business can reach the target customers and engage them with unique marketing and advertising tactics. With the help of ABM, businesses can gain business goals through short-term marketing.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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