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ABM Campaign Strategies: Guide to Account-Based Marketing

ABM Campaign Strategies: Guide To Account-Based Marketing

The businesses are primarily looking for result-oriented promotional strategies that can be used to reach long-term goals by driving sales conversions. Isn’t it? This can be achieved by rolling the paid marketing and advertising methods that help enhance the business opportunities by adding product value in the market and bringing brand awareness. Here is the account-based marketing that plays a vital role in gaining customer attention.

ABM Campaign Strategies

Establishing the sales bridge:

Enhance the sales bridge strategy to let you find the clients from the potential leads that generate the business revenue.

Defining the segments:

Customer segmentation depends on customer behavior and demographics by targeting gender, lifestyle, age, etc.

Aligning the plays:

Line up the most engaging business factors to gain customers’ attention and boost sales.

Hiring the expert marketing and sales team:

Find expert marketing and sales professionals to improve the brand identity in the global market.

Plan sessions:

Get the territory-type managers to launch the planning sessions consistently to engage the real-time customers better.

Personalized content delivery to gain sales:

Give the most personalized touch to the customers and audience with a unique content strategy that drives sales.

Initiation of personal meetings with the elevation of offers:

Provide the best recommendations that help initiate the personal sessions where you can excite your brand.

Reach target accounts:

Elaborate the blog content by mentioning the target accounts that drive the massive website engagement.

User experience:

Personalization of user experience through website optimization strategies that enhance the business brand value.

Twitter lists:

Target companies by creating Twitter lists of leaders to better engage your business products or services.

Launch the Facebook custom audiences:

Deliver the content by targeting the Facebook custom audiences to get a better engagement of your business.

AdWords advertising strategy:

Implement the AdWords advertising strategy to improve the business performance by launching better ad campaigns.

Linked company profile targeting:

Target the accounts on LinkedIn’s professional social media platform to find the leads.

Account-based retargeting strategies:

Execution of account-based retargeting strategies can work better in the elevation of your brand marketing.

Testing the ad platforms of ABM:

Research the different account-based marketing ad platforms that can be used to generate website engagement.

Email sequences:

Creating email sequences through highly targeted methods can be an added advantage.

Email marketing:

Deliver emails to account-based marketing contacts that can help remind your customers about newly launched products or services.

Employee connections:

Connect with employees who are not part of the sales team to develop the brand identity in the market.

Add box mailers to the executives:

Make sure to add the box mailers to the executives that can be used to improve the performance of account-based marketing.

Elevate the sponsored event details:

The details of the sponsored events should be highlighted to notify the audience or customers.

Boost the visits through pre-event efforts:

Find better website visits through the launch of the pre-events in your marketing campaigns.

Invite the accounts of the target to sales events:

Make sure to invite the target accounts for the launch of the event of a sale to boost the business performance.

Get the local prospects by hosting the local events:

Host the local event to get the attention of the local options who can be your potential customers.

Targeting the high-quality accounts:

Target the high-quality accounts to improve the business relevance by adding effective ad campaigns.

Scale the return on investment:

Always measure the return on investment when launching new ad campaigns that drive conversions to your business.

Account relationships:

Build account relationships to explore business profiles that can generate lasting customers for your brand.

Get a strong ABM team:

Hire a robust account-based marketing team to target the prioritized customer profiles with the ideal content strategy.

Reach the correct and relevant ideal set of accounts:

Always target the correct and relevant accounts to increase audience engagement.

Team collaboration:

Enable the sales and marketing team to collaborate to launch the account plans.

Account buying committee:

Get the account buying committee to find strong relationships with lasting customers.

Use social media:

Be active on top trending social media channels to help businesses deliver ad campaigns to the right audience.

Send the direct emails:

Make sure to deliver direct mail to enhance the account-based marketing campaign strategy.

Launch the strategy of testimonials:

Include testimonials from customers to build the brand reputation by launching brand trust.

Deliver the unique content marketing methods:

The composition of unique content marketing strategies can add brand value.

Execute the paid advertising:

Launch paid advertising campaigns to gain popularity among relevant customers.

Account-Based Marketing Best Practices:

  • Develop a comprehensive understanding of your customer’s business
  • Join the conversation and build relationships with your customers on social media
  • Use data to identify and prioritize leads for account managers to contact
  • Generate insights from different sources, including social media listening tools, surveys, and web analytics software
  • Align your company’s goals with the client’s
  • Understand how their business works and what they need to achieve success
  • Determine which channels will be most effective for reaching them- email, social media, direct mail, etc.
  • Create a strategy that is tailored to the client and their needs
  • Implement your ABM campaign
  • Develop a relationship with your customers
  • Create a customer profile
  • Understand your customer’s needs and wants
  • Identify the best time to reach them by looking at their online behaviors, such as when they’re most active on social media or what times they seem to be browsing Facebook or Instagram.
  • Define your target audience.
  • Identify your competition and their strengths
  • Research the buying needs of your target audience
  • Develop a messaging strategy to address these needs in an appealing way
  • Create content that speaks to these messages, including web pages, blog posts, infographics, videos, and more
  • Create a marketing strategy that is aligned with your company’s goals
  • Develop a qualified list of accounts to target and prioritize them based on their relevance to your business
  • Build rapport with prospective customers through email outreach and social media engagement
  • Understand the importance of lead nurturing, including providing valuable content in an engaging way over time
  • Continuously measure performance against benchmarks
  • Create an Account-Based Marketing Strategy that includes the following: Target Accounts, Channels and Tactics, Content Development Plan, Budgeting Plan, Metrics for Success
  • Determine which channels to use based on your strategy (Email marketing campaign, social media posts, etc.).
  • Create content for each channel, including landing pages and templates
  • Create a persona for each target audience member
  • Develop content that speaks to each persona’s needs and interests
  • Identify the best channels for reaching your targets, including social media, email, online ads, etc.
  • Determine what data you need to reach them (location information, demographic information) and how often you want to communicate with them.
  • Define your ideal customer.
  • Create a list of target accounts and prioritize them based on their potential value to the company.
  • Determine which channels will be most effective for reaching these targets, such as social media or email marketing.
  • Develop an account-based marketing strategy with specific tactics for each channel, including frequency and timing.
  • Identify the decision-makers in those accounts.
  • Create a list of all the different types of influencers that have access to those accounts.
  • Develop a content plan for each type of account contact, starting with high-level messages and going into more detail as you go down the list.


With the above-presented ABM campaign strategies, any business can reach its target customers and engage them with unique marketing and advertising tactics. ABM can help businesses achieve their goals through short-term marketing.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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