A digital marketing scientist is a new and emerging role in digital marketing. This role manages, analyzes, and optimizes digital marketing campaigns. They are experts in data analysis who use their skills to develop marketing. Strategies that drive (ROI) return…
If you're familiar with SEO, you know it stands for Search Engine Optimization, an effective way to increase your online visibility. Algorithmic SEO is an essential component. Any digital marketing strategy as it helps improve the overall ranking of your…
Digital marketing science is a relatively new field that helps website owners and digital marketers stay ahead of the competition. It utilizes data-driven solutions to help marketers understand consumer behavior. More clearly, they improve their digital presence and make decisions…
If you work in digital marketing, you've likely heard the term E-E-A-T. But what is it, and why does it matter? E-E-A-T stands for Expertise Authority Trustworthiness. It's an algorithm that Google uses to determine the quality of websites, which…
SWOT analysis is a framework for analyzing a company's competitive position. Companies use this tool to identify the internal and external factors that can impact their business. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a great…
When you hear the term "mass marketing," what comes to mind? Do you think of large companies like Coca-Cola or McDonald's or products marketed to everyone, regardless of age, gender, or location? If you thought of the latter, you're on…
With the rise of voice-activated search engines, Answer Engine Optimization (AEO) is becoming increasingly crucial for businesses looking to maximize their website visibility and increase conversions. AEO focuses on optimizing content to appear in answer boxes like those seen on…
Social Selling Index (SSI) is an online metric measuring how well your company uses social media to engage with customers. It provides an overall score on a scale to help companies understand. How effective their social selling strategies are. In…
In the modern business world, being prepared for any situation is more critical than ever. This is where understanding the concept of VUCA comes into play. VUCA stands for volatility, uncertainty, complexity, and ambiguity and describes the world we live in today.…
Have you ever heard the term "POV" when discussing social media? It stands for point of view and is essential to understand when developing content. Knowing your Point of View(POV) and that of your audience can help you create compelling content…