If you’re a marketer, you’ve heard of “influencer marketing.” Influencer marketing is a form of marketing that focuses on using key leaders to drive your brand’s message to the larger market. However, influencer marketing can be challenging to scale and often requires a large budget. This is where advocate marketing comes in.
Advocate marketing is a form of spoken marketing that relies on your most passionate customers to spread the word about your brand.
What Is Advocate Marketing?
Advocate marketing relies on customer advocates—customers willing to promote a brand or product to their friends, family, and social networks—to generate word-of-mouth marketing.
This type of marketing can be highly beneficial for businesses of all sizes. Advocate marketing is more effective and efficient than traditional marketing techniques like paid advertising. Plus, it’s more trustworthy; after all, people are more likely to believe a recommendation from a friend or family member than they think of an advertisement.
In short, advocate marketing is a type of marketing that relies on customer referrals to generate leads and sales. This can be done through word-of-mouth recommendations, social media sharing, online reviews, and other forms of word-of-mouth marketing.
Simply put, advocate marketing is a strategy that relies on customers or fans of a product or service to spread the word about that product or service. In other words, it’s using word-of-mouth marketing to your advantage.
Traditionally, companies have relied on paid advertising to get their products in front of potential customers. However, in recent years, there has been a shift from traditional advertising to more organic marketing methods, such as influencer and content marketing. An advocate of marketing falls squarely into that category.
Why use Advocate Marketing?
You might consider using advocate marketing as part of your overall marketing strategy for several reasons. For one thing, people are more interested in trusting recommendations from people they know and respect than they are in trusting a paid advertisement. 92% of consumers trust friends, colleagues, and family recommendations.
Furthermore, advocates are often more passionate about the products or services they love than the companies that produce them. That passion can be infectious and a significant selling point for potential customers who may be on the fence about purchasing.
Finally, advocate marketing is significantly more cost effective than traditional advertising methods like paid ads because you’re not paying anyone directly to promote your product or service—you’re just leveraging the power of existing customer relationships.
How to use Advocate Marketing
If you’re interested in using advocate marketing to benefit your business, there are a few things you need to keep in mind.
First, you need to identify your most loyal customers and fans—the people who will most likely support you all the time. You can examine customer lifetime value, engagement metrics, and purchase history.
Once you’ve identified your most loyal customers, ask them if they would be interested in advocating for your brand. If they say yes, give them the resources they need to succeed—such as social media templates, coupons, or discount codes to share with friends and other relevant materials.
Finally, stay in touch with your advocates and show them how much you appreciate their help spreading the word about your business! By following these simple steps, you will start leveraging the power of advocate marketing immediately.
How does Advocate Marketing work?
There are two main ways to generate word-of-mouth marketing from your customer base: referral programs and social media.
Referral programs offer rewards to customers who refer others to your business. These rewards can be anything from discounts to free products or services. For example, Uber offers its users $5 off their next ride for every new user they refer.
Social media provides a platform for customers to share their experiences with your brand or product with their networks. It can do this through posts, reviews, and even private messages.
Both referral programs and social media require advocates to take action for them to be effective. That’s why the most successful advocate marketing campaigns focus on providing incentives that make it worth the advocates’ while.
For example, if you’re running a referral program, you might offer a discount only valid if the referred customer purchases within a specific time frame. Or, if you’re using social media, you might run a contest where the prize is a free product or service. Offering these incentives will increase the likelihood that advocates will take action and spread the news about the brand or product.
There are two primary ways that advocacy marketing can work for your business. The first is through spontaneously generated customer referrals. This is when customers share your product or service with their friends or family members because they’re happy with what you offer.
The second way that advocates marketing can work is through more structured programs. In these programs, businesses provide incentives for customers to refer new leads. For example, you might offer customers who refer a friend or family member a discount and become paying customers. Or you might enter customers into a drawing for a valuable prize if they refer a certain number of new leads.
If you’re interested in starting an advocate marketing program for your business, there are a few things to remember. First, you need a product or service that people are willing to recommend to others.
Second, you need to identify the audience and determine what kind of incentive would be most effective in getting them to refer new leads. And finally, you need to make it easy for customers to refer new leads—for example, by providing them with referral links that they can share via email or social media.
Referral programs are an excellent way to generate new leads and sales, but they’re not the only way to advocate marketing. You can also encourage customers to leave reviews on your website or popular sites like Yelp or Google Reviews. Or you can encourage them to share your content on social media.
The best way to encourage these activities is by providing incentives—for example, giving customers a discount if they leave a review or entering them into a drawing if they share one of your blog posts on social media.
However, even without incentives, some customers will be happy to leave positive reviews or share your content with their network if satisfied with your product or service.”
Why is Advocate Marketing so effective?
Two main reasons advocate marketing is so effective: trust and reach. First, when advocates recommend your brand or product to their friends and family members, they weigh a lot because they come from someone the recipients know and trust.
Second, because advocates share their experiences with your brand or product with their networks—which can be much larger than even the best-funded advertising campaign—the reach of advocate marketing is virtually unlimited.
How does Advocate Marketing work?
Advocates differ from influencers in that they are not paid to promote your brand; they do it because they believe in your product or service. This makes them much more effective at promoting your brand because their endorsement comes across as more authentic.
Furthermore, advocates are already customers or fans of your brand, so they are more likely than influencers to have social proof. I.e., they can speak to the results they’ve personally achieved using your product or service.
The best way to get started with advocate marketing is to directly identify and contact your most passionate customers. You can do this by combing through social media, conducting surveys, or asking your customer service team who they think would make great advocates.
Once you’ve identified some potential advocates, ask if they’d be interested in participating in your advocate marketing program. Suppose they say yes, great! If not, don’t worry—plenty of other potential advocates are out there.
There are three main types of advocate marketing: referral programs, influencer programs, and testimonials/case studies.
-Referral programs are typically structured around giving customers an incentive—usually a discount or some other form of loyalty points—to refer their friends and family to your brand. The program can be as straightforward or as complicated as you want, but the key is ensuring there’s some incentive involved to encourage people to participate.
-Influencer programs partner with famous people in your industry—those with large social media followings, for example—to promote your brand to their audience. Often, these partnerships will involve some compensation for the influencer, although there are cases where influencers partner with brands they genuinely love without expecting a reward.
-Testimonials and case studies are slightly different in that they’re not necessarily about getting customers to promote your brand actively; instead, they’re about sharing stories of how your product or service has helped real people in a relatable way. The reports can be used on your website, in blog posts, or even shared in paid advertising campaigns.
There are two critical components to successful advocate marketing:
Influencers and referral programs. Influencers have a large social media following and are considered experts in their field. They can help to promote your product or service to their followers, generating a lot of interest in your brand.
On the other hand, referral programs incentivize customers to refer your product or service to their friends and family. These programs typically offer discounts or rewards points that can redeem for future purchases.
By offering these rewards, you can encourage customers to spread the word about your brand, resulting in more leads and sales.
Benefits of Advocate Marketing
There are many benefits of using advocate marketing to promote your business:
- It’s a highly cost-effective way to reach new customers. Traditional advertising methods can be expensive, but advocate marketing can be done on a shoestring budget.
- Advocate marketing is more credible than traditional advertising because it comes from a trusted source (i.e., an influencer or referral program).
- Advocate marketing can generate a lot of buzz for your brand, increasing brand awareness and sales.
Advocacy marketing has three key benefits: reach, cost-effectiveness, and authenticity. Because advocates are already connected to your target market through their networks, they can help you get more audience than you could on your own. Advocate marketing is significantly more cost-effective than influencer or paid advertising campaigns.
Because advocates are already fans of your brand, their endorsements come across as more authentic—and therefore more trustworthy—than those of paid influencers.
There are several benefits of using advocate marketing to promote your business. First and foremost, advocating marketing is one of the most cost-effective ways to market your business. Many companies find that they can save money by shifting their budget from traditional advertising to advocate marketing.
Another benefit of advocate marketing is that it helps you reach new customers. When customers refer new customers, they act as mini-salespeople for your business. This enables you to acquire new customers but also helps you retain existing customers since they feel like they’re helping to grow the industry they love.
Lastly, advocate marketing can help build trust between you and your target audience. When potential customers see their friends and family are happy with your product or service, they’re more likely to trust you. And when people trust your brand, they’re much more likely to do business with you.
Are you looking for a more cost-effective and authentic alternative to influencer marketing? Look no further than advocate marketing! Advocate marketing relies on your most passionate customers to spread the word about your brand—and because they’re already familiar with your product or service, their endorsements come across as more authentic.
Plus, advocate marketing provides the added benefit of increased reach due to the personal networks of your advocates. So what are you waiting for? Start reaching out to potential advocates today!
Asking customers or fans of a product or service to help spread awareness through word-of-mouth is termed Advocate Marketing! It’s an organic method of marketing where 92% of consumers say they trust recommendations from friends and family over paid advertisements any day!
Advocate Marketing is also very cost-effective, as companies don’t have to withhold advertisement fees for this marketing strategy! Lastly, staying in touch with advocates shows appreciation, creating loyalty between the company and the customer!