Algorithmic bias in digital marketing refers to unintended biases in AI and machine learning algorithms that can lead to skewed outcomes, favoring certain user groups over others. This bias often stems from the data on which the algorithms are trained,…
The role of a Data-Driven Marketing Scientist is increasingly becoming pivotal in the contemporary marketing landscape, where leveraging big data and analytics to inform and optimize marketing strategies is no longer just an advantage but a necessity. This professional melds…
Imagine this: did you know that by 2025, the AI marketing scientist field is projected to reach a value of $40.2 billion globally? As an AI enthusiast, I am excited to delve into this cutting-edge technology that revolutionizes marketing strategies.…
In the dynamic marketing world, reaching the right audience with the right message at the right time is paramount. Hyperlocal marketing, targeting customers within a specific geographic area, has emerged as a powerful strategy for businesses looking to connect with…
Marketing strategies evolve as technology advances. Today, marketers continuously implement AI to better understand their audience and serve relevant content. Retrieval augmented generation (RAG) is a technology that helps generate content with context. RAG combines the benefits of traditional retrieval…
Machine learning techniques have become integral to the modern business world, and marketing is no exception. With the help of machine learning, marketers can predict consumer behavior, optimize their ad campaigns, and maximize their return on investment. One of the…
As social media continues to evolve and grow, the need for AI social media listening specialists also continues to increase. These specialists monitor and analyze conversations on various social media platforms and gather business insights. One of the biggest challenges…
Technology has come a long way, and artificial intelligence (AI) has become prevalent in marketing. AI marketing is expected to become the norm rather than the exception as technology advances. However, like any other technological advancement, AI has both pros…
The world of marketing has undergone unprecedented changes in the last few decades. From offline to online, marketing has evolved tremendously. And with each passing day, the amount of data marketers have to deal with is increasing. Marketers must have…
There is a common misconception regarding digital advertising that all data is created equal. However, marketers must be aware of two types of data: First-party and third-party data. Many marketers make the mistake of relying too heavily on third-party data…