In today's digital age, it's no secret that businesses must stay competitive. That's why marketing technology optimization (MTO) has become increasingly important. MTO is optimizing a business through technology, specifically in marketing, data collection, and analysis. With MTO, companies can…
Generative Engine Optimization: What is Generative Engine Optimization (GEO), and How Does It Work? (GEO)It is a search engine optimization method that uses artificial intelligence (AI) to create content optimized for search engines. By using AI, GEO can generate content…
With increased social media, online reviews, and search engines, managing your online reputation has become essential to running a successful business. More than having a website is required; you must also ensure that your online presence is positive and up-to-date.…
If you're a technical marketer who wants to gain deeper insights into customer behavior and segment your audience more effectively, then BigQuery is the perfect tool for you. BigQuery is an enterprise data warehouse solution that allows users to quickly analyze massive…
Content at Scale, or CaS, is an effective content marketing strategy businesses use to help them reach their target audience more efficiently. This type of marketing involves creating high-quality content that can be replicated quickly without sacrificing quality. It allows businesses…
If you're looking to leverage social media as part of your overall marketing strategy, a social media marketing consultant can help. A consultant brings experience and expertise in building successful systems that deliver measurable results. They design campaigns tailored to…
If you want to increase your online visibility, a digital marketing specialist is what you need. But what does a digital marketing specialist do? And why should you consider hiring one? Let's break it down. A digital marketing specialist is someone…
Demand generation marketing is a strategic approach to creating interest and demand for a product or service among target customers. Demand generation marketing aims to drive more potential customers to your business's website and social media platforms and convert those…
Your brand is one of your most valuable assets. In a world where digital marketing grows more critical by the day, protecting your brand online is essential. From trademark protection to copyright law, there are many steps you can take…
Over the Top (OTT) app marketing has seen a surge in popularity over the past few years and is now one of the most effective ways for companies to reach their target audience. As technology evolves, OTT app marketing strategies…