If you want to increase your online visibility, a digital marketing specialist is what you need. But what does a digital marketing specialist do? And why should you consider hiring one? Let's break it down. A digital marketing specialist is someone…
Demand generation marketing is a strategic approach to creating interest and demand for a product or service among target customers. Demand generation marketing aims to drive more potential customers to your business's website and social media platforms and convert those…
Your brand is one of your most valuable assets. In a world where digital marketing grows more critical by the day, protecting your brand online is essential. From trademark protection to copyright law, there are many steps you can take…
Over the Top (OTT) app marketing has seen a surge in popularity over the past few years and is now one of the most effective ways for companies to reach their target audience. As technology evolves, OTT app marketing strategies…
Top Instagram Growth Strategies: More than 200 million Instagram users visit at least one business profile daily. Instagram is an everlasting trend in digital marketing. Compared to other social media platforms, Instagram is the audience's favorite. It has become a…
A digital experience platform (DXP) is a software platform that provides users with personalized content, commerce, and other digital experiences. A DXP combines web content management (WCM), digital asset management (DAM), customer relationship management (CRM), and other applications into a single platform.…
A data management platform, or DMP, is a system that helps you collect, organize, and use data. It can be used for marketing purposes to better understand your customers and target them with more relevant ads. A DMP can also…
A customer Data Platform (CDP) is software that helps organizations unify their customer data and create a single view of the customer. We give marketers a 360-degree view of customers, which can be used for segmentation, personalization, and omnichannel marketing…
Artificial Intelligence (AI) has been gaining traction in business for quite some time. Still, now we're starting to see new roles popping up that are specifically designed to leverage this technology. Chief AI Marketing Officers (CAMOs) are among the most…
Marketing mix modeling (MMM) is a powerful tool that enables businesses to identify and quantify the impact of different marketing activities on sales. This data-driven approach allows companies to accurately measure their return on investment (ROI) and optimize their marketing…