A digital experience platform (DXP) is a software platform that provides users with personalized content, commerce, and other digital experiences. A DXP combines web content management (WCM), digital asset management (DAM), customer relationship management (CRM), and other applications into a single platform.…

A data management platform, or DMP, is a system that helps you collect, organize, and use data. It can be used for marketing purposes to better understand your customers and target them with more relevant ads. A DMP can also…

A customer Data Platform (CDP) is software that helps organizations unify their customer data and create a single view of the customer. We give marketers a 360-degree view of customers, which can be used for segmentation, personalization, and omnichannel marketing…

Artificial Intelligence (AI) has been gaining traction in business for quite some time. Still, now we're starting to see new roles popping up that are specifically designed to leverage this technology. Chief AI Marketing Officers (CAMOs) are among the most…

Marketing mix modeling (MMM) is a powerful tool that enables businesses to identify and quantify the impact of different marketing activities on sales. This data-driven approach allows companies to accurately measure their return on investment (ROI) and optimize their marketing…

In today's digital world, having a good understanding of data-driven marketing is essential for any successful business. Digital marketing scientists are experts in analytics, metrics, and data science. Who can help you make informed decisions about your digital marketing strategy?…

A digital marketing scientist is a new and emerging role in digital marketing. This role manages, analyzes, and optimizes digital marketing campaigns. They are experts in data analysis who use their skills to develop marketing. Strategies that drive (ROI) return…

If you work in digital marketing, you've likely heard the term E-E-A-T. But what is it, and why does it matter? E-E-A-T stands for Expertise Authority Trustworthiness. It's an algorithm that Google uses to determine the quality of websites, which…

SWOT analysis is a framework for analyzing a company's competitive position. Companies use this tool to identify the internal and external factors that can impact their business.  The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a great…