Digital marketing has undergone significant shifts as consumers transition from public platforms to private channels. This shift, known as “dark social,” reflects a substantial change in how people share and consume content online. It presents new challenges for marketers trying…
The Chief Insights and Analytics Officer (CIAO) will be the primary strategic and operational thinker for our insights initiatives while being a thought leader on how disruptive technologies shift the balance between incumbents and disruptors in the marketing ecosystem. Chief…
The establishment of an online eCommerce store is the most painful category. It requires plenty of time spending and massive resources to add. It doesn't count how much you spend to launch the eCommerce store. Shopify is a consistent platform…
As we step into 2024, the landscape of digital marketing analytics is witnessing significant transformations. With the explosion of data sources and the increasing sophistication of analytical tools, marketers are poised to unlock unprecedented insights into consumer behavior, campaign performance,…
Metaverse Trends: As the VR industry has grown, so has its potential for changing our lives. It's hard to believe that virtual Reality was only introduced in movies and science fiction novels just a few years ago. Today, it is…
The data science industry is changing rapidly. Straightforward marketing tasks like email campaigns and direct mailers are becoming more complex. Over the next few years, we'll see top marketing data science trends. Data science is a complex field to keep…
The data is in. And the trends are clear. Data visualization will be a significant player in making sense of all sorts of information in 2022 and beyond. The world is becoming more data-driven by the day, and this trend…
As digital marketers, staying ahead of the game requires constantly looking for new and innovative technologies to give our businesses a competitive edge. Artificial General Intelligence (AGI) is no exception – it offers a compelling solution that could transform how you…
As customer expectations continue to rise, personalization has become crucial for marketers to stay competitive. Personalized experiences can improve customer engagement, increase loyalty, and drive revenue growth. However, tailoring messages and interactions based on individual customer preferences and behaviors is…
Data analytics has become a critical component of a successful marketing strategy in today's digital world. Business owners and marketers alike understand the impact of data-driven insights when making informed decisions that drive growth and profitability. However, with the vast…