As a marketer, you may be familiar with regression and classification when discussing linear models; however, did you know that these same terms are used when talking about machine learning? We will discuss the differences between regression and classification in marketing…
Natural language processing (NLP) is a subfield of computer science, artificial intelligence, and linguistics concerned with the interactions between computers and human languages, as NLP is related to the area of human-computer interaction. In business, NLP is used in customer…
As a marketing data scientist, staying on top of the latest data visualization tools and techniques is essential. We'll look at five advanced data visualizations you should know about it. These visualizations can help you identify powerful insights and trends…
As technology advances, so does marketing. And with the rise of artificial intelligence (AI), businesses are finding new and innovative ways to reach consumers. AI is changing the marketing landscape through its ability to collect and interpret data quickly and…
Data science has existed for many years; businesses have only recently realized its potential to help them fully. And B2B marketing is nowhere around. The world of business is changing. Consumer behavior is evolving, and companies realize that they must…
Most businesses nowadays have a website. But simply having a website isn't enough to stay competitive in today's digital age—you need a digital marketing strategy. A digital marketing strategist helps design and execute a plan that will help you reach…
As a marketer, you know that data is critical to your success. However, managing all data can be daunting, especially when it comes time to report on it. Fortunately, big data can help simplify the process. Using big data tools…
Marketing AI is one of the newest and most exciting artificial intelligence applications. It automatically uses machine learning algorithms to analyze vast amounts of data to improve marketing campaigns. As more and more businesses adopt Marketing AI, it's quickly becoming…
The volume of data that marketing teams generate can be overwhelming. However, with the right decision intelligence tools, this data can be converted into actionable insights. Decision intelligence can help marketing teams make more intelligent decisions about where to allocate…
As marketing becomes more data-driven, the need for better decision-making grows. Marketing Decision Intelligence (MDI) is an emerging field that uses artificial intelligence (AI) to optimize marketing decisions. Marketing Decision Intelligence can help you make better decisions faster and improve…