Marketing data lakes are a relatively new addition to the marketing landscape. They facilitate data-driven campaigns and analytics by storing vast amounts of raw and processed data, which can be mined for insights in near real-time. The data-driven marketing era…
Every Company needs a Chief Customer Officer (CCO). The CCO is responsible for understanding customers' needs and desires. They are in charge of understanding how to keep them happy and loyal. The Chief Customer Officer must also understand how to…
Multi-Touch Attribution: Marketers' only target is reaching business goals, which requires executing multiple ad campaigns. Most marketers are conscious of whether the campaigns drive ROI-positive business results or not. Simultaneously, most of us don't know to what extent the campaigns…
To define a few of their work terms, marketing scientists are experienced designers, storytellers, technologists, brand champions, data analysts, experimentalists, systems thinkers, and change agents. Marketing Scientists Have you ever wondered what it takes to be a marketing guru or…
Share of Voice: The concept of the share of voice lets the businesses trace the mentions over social media conversation. This can be the most effective strategy to find the listening tools to track the content that holds the customer's…
Reputation Management Tips: Just think of yourself as the customers we will do online shopping, then we immediately look at the customer reviews anddmakee. When that particular product has more positive customer reviews, we'll show interest in buying that. Isn't…
Social Listening Metrics: The value of social media is infinite when you use it ideally. Isn't it? The evolution of social media platforms gives excellent competition to prove unique globally, and that may be like YouTube, Instagram, Snapchat, Facebook, Twitter,…
A stunning reach of adult consumers from giant social media platforms like Twitter, YouTube, Facebook, Instagram, and Snapchat can let you find the sales venue for your business products or services. It makes sense to consider the significance of social…
Artificial Intelligence Marketing Tools: Artificial Intelligence is transforming the digital marketing landscape, becoming the key contributor to the unified customer experience. Moreover, it helps marketers predict customer buying behavior by enhancing customer data analytics. Artificial Intelligence has become the most…
Machine learning is a rapidly growing and exciting industry with endless applications. Deep learning terms are pretty typical to newcomers. The DL glossary below defines the commonly used words and resources to help readers dive deeper into specific topics. As…