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Social Media Analytics Strategies: Increase Your Presence on Social Media

Social Media Analytics Strategies: Increase Your Presence On Social Media

A stunning reach of adult consumers from the giant social media platforms like Twitter, YouTube, Facebook, Instagram, and Snapchat can let you find the sales venue for your business products or services. It makes sense of the significance of social media marketing for the business brands in the market. Well, when you launch the perfect social media marketing that finds the audience’s attention. How to evaluate your business performance over social media? Conducting social media analysis is the one to know your audience’s reactions. Here are some essential social media analysis strategies that can help you understand what to do and what not.

Social Media Analytics Strategies

The volume of mentions:

This strategy can be the most effective way to understand what the customers are talking about your business brand.

Sentiment Analysis:

Through sentiment analysis, the businesses can find the opinion of the customers towards the brand.

Social media and non-social media reach:

These can be the most trending categories in digital marketing to grab the massive audience’s attention.

The share of voice:

Deliver the content that can let the audience take the activity of sharing the brand experience with their friends, and this can drive new customers.

Measure social media ROI:

This can be used to let you identify the performance of your ad campaigns that drive conversions.

Improve your social media strategy:

Get the different resources to touch your social media audience with unique content and promotional strategies.

Understand your audience:

With the analysis of audience behavior, the brands can reach the target customers.

Spy on your competitors:

Competitor analysis can let you make the advanced marketing methods that find the more relevant customer engagement.

Identify your social media competitors:

Know your social media competitors to track their performance metrics and trends they follow.

Gather data:

Data collection can be great insights to estimate and analyze brand growth by tracing low-performing metrics.

Make better strategic and business decisions:

Always stick to launch effective marketing strategies with instant decisions to generate successful campaigns.

Compare your social media performance against competitors:

Comparing your brand’s social media performance over the competitors can help you spot the trending and dead content.

Track marketing teams’ efficiency:

Your internal team effort is the basic investment to generate the success of your business.

Audience Analytics:

The audience analytics helps to identify where your audience is more engaged and where not.

Assess the role of social as customer service:

Using social media for customer support can be the most effective way to get customer engagement and build trust.

Assess competitor strengths & weaknesses:

Target the social media audience by targeting the competitor’s strengths and weaknesses.

Identify what customers respond to:

Pick the topics for which the audience is more responding to buy the products or services.

Use this knowledge to inform your strategy:

Have hands-on skills referring to the different sources that are required to tackle all business tasks.

Attribution Monitoring Report:

Get the report of attribution monitoring to take the further steps of promoting your business.

Dark social media traffic reporting:

Tracking the dark social media traffic reporting helps find the social media activity that can’t be noticed.

Social media performance analysis reporting:

Generation of social media performance reports can define your promotions which are going well and which not.

Google Cohort Analysis:

It helps in understanding the behavior of a group of website users that are being engaged.

Daily eCommerce Traffic Report:

Get the daily report of eCommerce website traffic that guides you to know the activity of your website visitors.

Real conversions:

Identify the real-time conversions and target them with the repurposing strategy.

Cost Per Result (CPR) Report:

It can evaluate how much you spend on certain metrics like clicks, conversions, reach, video views, etc.

Ad frequency reporting:

The number of times that ad campaign watched can be traced through the ad frequency report.

Click-through rate (CTR):

Click-through rate helps in determining the audience what your ad by clicking on it.

Focus on PPC:

Building the PPC ad campaigns, the brands are allowed to pay for the clicks the ads obtained.

Define Your Target Goal:

Through the outline of your target goal, you can plan for the marketing strategies.

Choose Quantitative or Qualitative Data or Both:

Concentrate on both the qualitative and quantitative data that can build the brand authority.

Choose Social Media Channels:

Target the trending social media channels that can drive huge audience engagement.

Choose the Right Tool:

Make use of the most advanced social media tools to influence the existing and new audience.

Choosing the Right Keywords:

Add the right and relevant keywords in your social media posting content that find the relevant and potential customers.

Data Cleaning:

Consistent cleaning of the data is essential to fix the website bugs that suck the audience traffic.

Audience Size:

Know the size of the audience that you want to target.

Audience Profile:

Please go through the audience profiles to know what they are really interested in.

Reach and Engagement:

These are the essential metrics to find and engage the audience that you are really looking for.

Content Analysis:

Content analysis is all about refining the data that goes well, and that is dead.

Community Responsiveness:

Always consider the community comments and feedback about your business brand in the market.

Sentiment Analysis:

Build the sentiment analysis to impress the audience with the emotional strategy.

Platform analytics:

Get the report of social media platform analytics that can be used to know your audience preferences.

Management tool analytics:

Find the management tool analytics to estimate the performance of a particular tool towards the operations of your business.

Understand your audience:

Trace the activity of the audience to target their requirements with the required content.

Get social media platforms that work for your brand:

Identify the social media platforms that can be the most engaging channels to find more conversions.

Create better content:

Be innovative in creating unique and user-generated content to gain audience attention.

Brand reputation:

Always focus on creating the brand reputation with the implementation of tactics that build the brand trust.

Protect your brand assets:

Be secure in protecting the business sales conversion assets to block the damage of the brand.

Track social campaigns:

Analyzing and estimating the social media ad campaigns is the basic step to launching further useful marketing strategies.


Though we engage in social media platforms, we are unable to make the conversions. Why does it happen? This may happen due to the lack of featuring the content that delivers your brand message. Content alone has the capability to drive massive audience traffic to your website. Make use of other advanced tools to reach your target.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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