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Social Listening Metrics & KPIs to Achieve Business Objectives

Social Listening Metrics & KPIs To Achieve Business Objectives

Social Listening Metrics: The value of social media is infinite when you make use of it perfectly. Isn’t it? The evolution of social media platforms gives a great competition to prove unique globally, and that may be like YouTube, Instagram, Snapchat, Facebook, Twitter, etc.

Social Listening Metrics

Though we find millions of apps but only a few are buzzing in the market. In such a way, the business brands, when they find the right audience engagement strategies, can then find rapid business growth. For that, it is essential to know how the customers are feeling about their brand products, to what extent the brands can reach the audience’s expectations, etc. To do that, one should need to know the opinion of the customers through social mentions, comments, feedback, and reviews, etc., and this is where social listening happens.

Social Listening KPIs

Share of voice:

Comparing with your competitors in the market, one can know the popularity of their brand and adds revenue growth.

Sentiment score:

It helps to understand the customer preferences and opinions when they reach your business brand.

Share of positive mentions:

The strategy of sharing the positive mentions of your brand enables you to build a robust conversation with the audience and find the customers.

Customer satisfaction:

Launch the surveys to estimate the customer satisfaction that builds the brand credibility through word-of-mouth promotions.

Follower Count:

The follower count is mandatory as it lets you know how the audience cares about your brand in the market and their intention of consuming your content.


Without considering whether it is clicked or not, the impressions are the total number of times your business content is displayed to the audience.

Web Traffic:

Depending on the number of visitors who visit your business website that many people will become your customers.


This is where PPC ads are necessary that will benefit the businesses to launch cost-effective ad campaigns, find leads, and improves ROI.


The number of likes your post obtains defines how interested your audience towards your branded content.


When the content is unique, then it finds shares through which the probability of finding success.


The comments contain both positive and negative mentions about your business and can trace both of them.

Sales Revenue:

The businesses invest money to turn into profits through the sales of the products or services, and sales revenue helps figure out the ROI growth.

Lead Conversion Rate:

The customer acquisition cost can be minimized with lead conversions that add value to your brand.


This is the most influential metric that can be used to find how your business ad campaigns reaching the number of audiences and how effective it is.

Non-Revenue Conversions:

This helps in measuring drawbacks in the strategies of marketing campaigns that are not driving the revenue.

Cost Per Lead:

Cost per lead allows the marketing and sales to set their sales goals by measuring the ROI.

Issues Resolved:

This helps in not repeating the existing mistakes that are going to damage the reputation of the brand.

Customer Lifetime Value:

The customer lifetime value lets the companies make better business decisions by finding the customers by adding the brand value.

The volume of Conversation:

The number of conversations can support in identifying the performance of your business.

Rate of Engagement:

The rate of engagement is the factor that can let you trace the potential customers that are most interested in your business brands.

Competitor Metrics:

The collection of competitor performance metrics can help you make the most advanced marketing strategies.

Amplification Rate:

When your business content is being shared through the paid or organic ways across social media platforms can be traced through the amplification rate.

Social Media Referrals:

Social media referrals the most revenue growth aspect that boosts sales engagement of your business.


When the businesses are intended to reach the target customers, through the click-through rate, the brands can know what works and whatnot.

Bounce Rate:

The bounce rate is the only medium to tell that your content is not browser required.

Several leads:

The count of a total number of leads can help drive the business sales that improve the brand reputation.

Brand awareness:

Business brand awareness can be established through the elevation of business promotional strategies.

Campaign target:

The campaign target lets the businesses outline the number of audiences to engage with the specific ad campaign.

Demographic data:

Demographics can an effective method to know that the way the consumers are searching for online information and making buying decisions.

Influencer analysis:

The reach of the most potent influencers can find the business engagement with the brand awareness.

Top engaging social channels:

Finding the top audience engagement social media platforms can let you find the real-time audience who can be your potential customers.

Audience Metrics:

This can let you identify the interests of the online audience and what to deliver to attract them.

Listening Metrics:

Social listening metrics can be used to know what are the main issues of your customers and audience.

Social Traffic Metrics:

Social media engagement metrics can be used to monitor that what they are interested in and what to implement.


Researching on the set of keywords can let you target the relevant customers by elaborating the content.

Customer response rate:

The customer response rate always tends to know how effective your content in the reach of the audience.

Most Popular Content:

Finding popular content can let you know which type of content is efficient in reaching your business objectives.

Optimal Days/Times for Engagement:

The perfect timings to upload your content on the promotional channels that find the audience engagement is necessary.


Social media followers are the most engagement metric that can let you know how your brand plays a role in attaining your followers.

Unique Visitors:

The number of unique visitors can let you know how effective your brand in the global market.

Return on Time Invested:

How much time you spend on launching the business ad campaigns and the success rate of your business can be identified.

Most Popular Posts:

Tracing the trending posts on social media platforms lets you enhance your business growth by implementing the most advanced strategies.

Branded Hashtag Use:

Focusing on the trending hashtags and adding the hashtags that add the brand value can let the audience engage.

Video Completion Rate:

The time spends by the audience to watch the complete video will be determined by this factor.

Revenue from social channels:

This can let you know how much you earned only from the trending social media channels.

Content Metrics:

The content metrics can let the markers understand which type of content is being engaged by the audience.

Landing Page Views:

The total number of landing page views helps in identifying the number of unique visitors and growth rate.


To gain the ROI of your business across social media platforms, you should need to focus on the list of social listening metrics and KPIs that make your brand to be on the competitive edge of the market. Just finding the followers is not enough, along with that engagement to drive conversions, is necessary.

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Social Media Listening Consulting

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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