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The Complete Shopify Analytics Checklist: Best Practices

The Complete Shopify Analytics Checklist: Best Practices

The establishment of an online eCommerce store is the most painful category. It requires plenty of time spending and massive resources to add. It doesn’t count how much you spend to launch the eCommerce store. Shopify is a consistent platform designed for eCommerce, where it can be used to make in-depth analyses that can be used to track the performance of marketing efforts and take advantage of analyzing user behavior to make business decisions.

Shopify Analytics Checklist

Submission of sitemap to the Google search console

When you don’t submit the sitemaps to the Google search console, it may cause an issue in the structure of the website’s internal linking strategy.

Research on keywords

There are several best-performing tools available in the market that can help build the keyword lust that drives traffic to the business website through both organic and paid search results.

Optimization of web pages

The only aim of optimizing the website is to make it SEO-friendly, which helps improve the search ranking in search results of Google.

Optimization of images for search engine optimization (SEO)

Optimizing the website by uploading images mainly accepted by the search engine can let businesses reach a more comprehensive range of website visitors.

Boost the search ranking by adding the backlinks

The backlinking strategy can be the most effective way of driving search traffic to the website, improving the search ranking.

Expand the audience and drive sales using social media platforms

Understanding the audience on social media platforms is the primary step to targeting them with the designed social media campaigns that drive sales conversions.

Find unique sales channels.

The consumers start buying products through different channels and make your product’s ad content to be featured on them to get the customer’s attention.

Include the custom domain

The custom domain is the branded title that can identify the website, and the inclusion of unique domain names to the business website can enhance the brand identity.

Payment gateway

Analyze the checkout experience frequently and also the settings of the payment gateway.

Set the standard pages

Building the standard pages can have the probability of gaining website traffic that can help in the development of the business growth.

Analysis of settings of email notifications

Getting email alerts is a robust method when an event occurs on your website or website visitors raise any issues.

Launch the content auditing

Auditing the website can be appropriately done to gear up the business’s success by finding real-time customers.

Installations of analytics tools

Be focussed on installing the different analytics tools to note other business influential factors to add the most advanced marketing methods.

Get the pre-launch marketing strategy.

Know the strategies to excite your business brand with your pre-launch activity that keeps customer engagement on the arrival of products in the market.

Adjust the settings of tax and shipping category

You must adjust your products’ tax rates and shipping categories within the proper zone.

Let the customers find it simple to contact you.

Make your business website customer-friendly, which allows your customers to reach you for any business issues.

Installation of significant apps

Adopt the most valuable and significant apps that make you launch and minimize your work efforts while reaching the target audience.

Build the billing information

The building address can let you set up the specific payment type of customers with their credit or debit card.

Launch the Google search console

The website’s online presence, especially in the Google search results, can be monitored and troubleshot with the Google search console.

Set up the Google Analytics

Building Google analytics for any business website can give you more chances to find real-time performance insights into the business.

Avoiding the negative keywords

Build the barricade for the negative keywords that block the activity of reaching the right customers.

Optimization of titles

Optimizing content titles can find more engagement by reaching the visitors they are looking for.

Optimizing the meta descriptions

Optimizing meta descriptions can make the customers searching on Google search find what content they need.

Optimization of website URLs

Use the short URLs to get brand visibility on the Google search engine.

Add the LSI keywords.

The LSI keywords help let the search engines and users know what your content is about by adding more context.

Reviewing your products

Let your customers review your products to gain more popularity among the million brands in the market.

Implement the guest postings on the relevant website

Invite the guests to deliver the website content that attains the massive consumers that drive conversions.

Fixing the broken and dead links

Set up broken links that annoy the website visitors and that damage the brand reputation.

Rank tracking is necessary.

Track your website ranking and know the key performance indicators to improve the success of your brand business.

Engage the audience on social media platforms to find the brand’s reputation

The audience engagement strategies on trending social media channels can let your business drive potential customers.

Go live by synchronizing the new data.

Synchronize the new business data by going live on social media platforms that can improve sales.

Hire the Bing webmaster tools

Use the Bing webmaster tools to implement the most advanced marketing tactics and techniques.


Though it is more accurate about generating the perfect results of your marketing strategies still, it is somewhat complicated when you have no idea of what matters most. The Shopify mentioned above analytics checklist is the guide you need to check before acting.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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