Geofencing is a location-based targeting tactic that uses GPS to create virtual boundaries around a physical space. This technique can be used in many different ways, from triggering marketing messages and advertisements based on user location to restricting property access…
The best practices for Google Shopping Feed Optimization can help your products show up in more places and drive traffic to your site. The Google Merchant Center (GMC) is a tool that can be used by sellers on the Google…
NFT Marketing is all about the customer experience. It's built on a foundation of listening to and understanding our customers, then shaping what they want into something that meets their needs. We don't sell you a product or service; we…
The world of digital marketing is constantly evolving, with new and innovative tools being introduced daily. The latest trend in the industry is to automate your online business. Automating your business has many benefits, including freeing up time for you…
Digital Brand Activation is a term used to describe the implementation of various marketing techniques to promote and engage with customers. This engagement can happen through social media, email campaigns, or online advertising. Companies need to implement digital brand activation…
A crisis is an unexpected event that occurs suddenly and tends to respond where it is necessary to implement crisis management quickly. Simultaneously, when it is mismanaged, it leads to loss of profits, damages the brand reputation, weakens the competitive…
You should always be concerned with the ROI of your advertising. Whether it's TV, radio, or digital ads, there are ways to measure the effectiveness and value of each type. This post will explore how to do that to better…
A digital marketing audit analyzes your current position and strategy about where you want to go. This post will discuss how to perform a digital marketing audit for your business. You know the importance of a physical audit. It's how…
Social selling is one of the sales selling strategies that make use of the social media communities. Social selling is similar to social media marketing. Instead of focusing on automation, build strong connections with the audience on LinkedIn, Facebook, and…
When you are not aware of the content marketing calendar, you miss effective digital marketing strategies. A content marketing calendar is one of the trending tools for businesses to launch the most engaging blog. The content marketing calendar mainly helps…