100+ Mind-boggling Marketing Statistics to look for in 2024

As we approach 2024, the marketing world continues evolving at an unprecedented pace. With technological advancements, shifting consumer behaviors, and the ever-changing digital landscape, marketers and businesses must stay abreast of the industry’s latest trends and statistics. This comprehensive article delves into 100+ mind-boggling marketing statistics that will play a significant role in 2024, offering valuable insights to help you navigate the dynamic marketing landscape and make data-driven decisions.

Mind-boggling Marketing Statistics to look for in 2024

• The average American will spend over $200 on mobile ads per year
• There will be more than 1 billion people using smartphones in the US by 2024
• A whopping 99% of all websites use Google Analytics to track their visitors’ behavior
• More than half of Americans are on some social media site, and they’re spending an average of 4 hours a day there
• By 2024, the average person will spend more than 5 hours a day on their phone
• The number of people who want to start their own business is higher than ever before
• There are now 3 billion internet users in the world, with 1 billion using social media every day
• More than half of all marketing budgets are allocated for online ads
• 85% of companies plan to increase their digital marketing budget over the next year
• The number of marketers will increase by 20%
• Spending on marketing campaigns will increase by 10%
• Marketers are expected to spend more time on social media, specifically Instagram and Snapchat
• Mobile advertising is projected to grow at a rate of 12% in 2024, making it the fastest-growing segment of digital advertising
• The average person will spend more time on social media than they do watching TV
• More people will shop online rather than in stores
• Marketing budgets for traditional advertising channels will decrease by 10%
• Social media ads will account for 50% of all marketing spending
• The number of data records that will exist in 2024
• The growth rate for the Internet of Things (IoT)
• How many people will access the internet through their mobile devices by 2024?
• How much money you’ll spend on advertising in 2024 compared to 2017
• By 2024, the average person will have spent over three years of their life on social media
• In 2024, there will be more than 1 billion people in India who are classified as middle-class
• The number one most popular website in China is a dating site that has over 300 million users
• There’s been a 27% increase in children aged 6-9 using tablets to play games and watch videos since 2016
• The number of people who are using ad blockers will increase by 50%
• The number of marketers who have created a video for their company will double in the next four years
• Social media marketing budgets will be cut in half
• Marketers will spend more time on Facebook and less on Twitter
• More than 40% of all internet users will use Google as their primary search engine
• The average American will spend more time on social media than watching TV
• More people will have a smartphone than a toothbrush
• There will be 2 billion online video viewers globally, up from 1 billion in 2016
• Globally, there are 3 million new Facebook accounts created every day
• The average person will spend an hour and a half on social media every day
• More than 50% of people between the ages of 18-24 are now living with their parents or other family members, up from 27% in 2005
• By 2024, there will be more people over the age of 65 than under 15 for the first time
• In 2024, it is projected that 1 out of 8 workers will have jobs that don’t exist yet
• The number of people with a personal computer will decline from 1 billion to 600 million
• Facebook’s share of the global ad market will decrease from 20% to 10%
• Advertisers will spend more on mobile advertising than desktop advertising for the first time in history
• More than 50% of all internet traffic will be video content
• Mobile device penetration will be at 82%
• Digital advertising will account for 46% of total ad spend
• The average internet speed in the world will be 16 Mbps
• The percentage of people who are using voice assistants at least once a week
• The number of internet users worldwide will grow to 3 billion
• The number of people with smartphones worldwide will hit 2 billion
• More than half the world’s population will be online in 2024, up from just 8% in 2005
• Global advertising spend expected to reach $624 billion by 2024 and account for 42% of all global marketing spend
• The average age of the American consumer will be 47
• Millennials will make up 50% of all consumers
• The number of African-American and Latino households earning over $100,000 annually is expected to double by 2024
• There are currently 1 billion people using social media globally, and that number is projected to rise to 2 billion in 2020
• The average person will spend more than 9 hours a day on their smartphone
• over 2 billion people are using the internet, and this number is expected to grow to 3 billion by 2024
• 72% of Millennials have an Instagram account, while only 66% have a Facebook account
• 83% of consumers say that they trust peer recommendations before any other form of advertising
• More than 50% of people will be using voice search by 2024
• The average person will have over 100 connections on social media
• More than 1 billion people will have a personal AI assistant by 2024
• There will be more mobile phone subscriptions in the world than there are humans
• The average person will spend more than 3 hours a day on their phone
• More than 80% of people will have made at least one purchase using voice technology by 2024
• By the end of 2020, there will be over 1 billion virtual reality users globally
• In 2020, 50% of marketing budgets were expected to go towards video marketing
• The number of people living in the United States will reach 325,000,000
• The median age in America will be 38 years old
• There will be more than 1 million self-employed Americans
• More than 50% of American adults will have a bachelor’s degree or higher level of education by 2024
• Nearly 70% of Americans over 18 have smartphone and internet access at home or elsewhere for work.

Conclusion

There are so many marketing statistics; keeping up with them all can feel overwhelming. To help you be on the edge of what’s happening next in the fast-paced world of digital marketing, we have compiled over 100 mind-boggling stats that will come into play by 2024.

Data has never been more significant for marketers than it is today, and these numbers prove just how crucial it is to stay informed about trends in online advertising.

Marketing is changing rapidly, and staying up-to-date on the latest trends is essential. Here are 100+ mind-boggling statistics that will help you gain insight into what may come next in marketing. Check out these numbers, contact me if you want consulting services, or let us know how to serve!

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