Privacy-enhancing technologies in AdTech are cryptographic, statistical, and secure-computing methods that help advertisers, publishers, measurement providers, and advertising platforms use data without giving every participant direct access to personal information. PETs support audience matching, campaign activation, attribution, incrementality analysis, model…
Video advertising is the use of paid video content to introduce a product, explain a service, build brand awareness, generate leads, or drive sales across video platforms, social feeds, websites, apps, streaming services, and online stores. An effective video advertising…
Marketing Attribution Consulting: A question many marketing professionals struggle with is how to measure the success of their marketing campaigns. With so many different channels, measuring performance has become more complex. We will discuss some best practices for implementing attribution…
Enterprise Social Media Advertising: The world of social media advertising is changing rapidly. Enterprise-level brands must adopt new methods to compete in an increasingly crowded field. Social media platforms are becoming more like traditional marketing channels, with paid advertising becoming the…
Enterprise PPC: PPC is a great way to get your products and services in front of potential customers. But what if you have an enterprise-level business with hundreds or thousands of locations? How can you set up, manage, and optimize…
You should always be concerned with the ROI of your advertising. Whether it's TV, radio, or digital ads, there are ways to measure the effectiveness and value of each type. This post will explore how to do that to better…