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Blockchain in Digital Marketing: How will Blockchain Technology be Beneficial for Digital Marketing

Blockchain In Digital Marketing: How Will Blockchain Technology Be Beneficial For Digital Marketing

Blockchain in Digital Marketing: When we talk about Blockchain, the immediate word in the queue is Bitcoin. But now, it is playing a significant role in multiple sectors. Digital marketing effectively uses Blockchain to improve business growth in all possible ways.

When marketers can transform Blockchain technology into a digital marketing growth hacking strategy, they can achieve the sales treasury that all businesses only dream of achieving. Here is a list of the benefits offered by using Blockchain in Digital Marketing.

How Blockchain will change your digital marketing

1. Monetization through new ways to acquire users
2. Market research support through decentralized analysis
3. Reducing traffic costs by analyzing consumers
4. Dividends within the system to contributors

Blockchain is the next big thing in digital marketing

1. It’s more decentralized, so less secure
2. Companies will rise and fall based on their PR efforts
3. It’ll take us at least a year to get used to it all
4. It might be a bubble just waiting to burst

Digital marketing in 2021 will be a mashup of all the technologies we have today

1. Digital Marketing will get better insights and automatic optimization
2. A unified platform for creative, video, content, and data
3. Communication will go through more directly than any other channels
4. Highly targeted audience based on demographic, interest, and life stage
5. Personalization will be top-notch.

Ways that Blockchain in Digital Marketing may help your business in 2021:

1. It reduces the cost of transactions
2. It allows for direct communication with users
3. It increases data security
4. It can be used for instant payments and settlement

How Blockchain is going to disrupt digital marketing

1. Increased transparency of content creators
2. Better targeted advertising
3. More ethical approach to content creation
4. Limitless potential for creativity and growth

3 Blockchain Use Cases for Digital Marketing

  • Proof of ownership & attribution
  • Content monetization
  • On-platform microtransactions

What will Blockchain do to digital marketing?

1. Can reduce fraud
2. It can be an alternative to the existing system
3. Content creators will be rewarded
4. The cost of customer acquisition through paid ads will decrease
5. Old systems can become the new marketplaces

Blockchain used in Digital Marketing

  • Contacting Clients
  • Email Marketing
  • Data Management
  • Social Media Marketers
  • Digital Marketing
  • Website Marketing
  • Blockchain for Digital Advertising
  • Blockchain and Big Data in Marketing
  • Blockchain and Customer Data Management
  • Server load balancing
  • Managing third-party signaling services
  • Building a decentralized digital advertising platform
  • Decentralized ad network
  • Removes the Ad-Tech brokers
  • Generate personalized content automatically based on user data that the Blockchain verified.
  • Paying directly to media owners
  • Make micropayments for articles and images consumed by the user
  • Digital advertising
  • Semantic analysis
  • Smart contracts
  • E-learning and certifications
  • Selling digital products
  • Monetizing social media
  • Personal data and identity
  • Fundraising
  • Digital identity management
  • Reduce costs
  • Reduce advertising fraud
  • Increase speed and efficiency of payments to run smoother and cleaner
  • Increase transparency for verification purposes
  • Improve audience targeting and data
  • Content distribution: By using the Blockchain, content can be disbursed to all who are subscribed
  • Payment Distribution: The Blockchain can be used to distribute payments to the parties involved
  • Data collection and storage
  • Digital Advertising: It enables brands to use programmatic marketing more effectively and prevents fraud by verifying all transactions on the Blockchain.
  • Cybersecurity: Protects users from phishing attacks and ensures advertisers are reaching real people.
  • Decentralized storage: Enables a censorship-proof browsing experience and eliminates single points of failure.
  • Blockchain and In-app messaging
  • Storage over digital land
  • Rewards programs
  • Reveal hidden fees
  • Track lead generation and sales
  • Integrate with customer database
  • Client onboarding
  • Targeting
  • Personalised delivery

Blockchain in Digital Marketing

Enhance the digital marketing and advertising campaign performance:

The ad tech channels launch automated ad campaigns using blockchain technology depending on specific rules. When the audiences accept that criterion, the ad campaigns can be served, and with the help of this, the businesses can invest in better advertising sites to display the ad campaigns.

Find the autonomous marketing decisions:

Businesses can maintain their brand position by adding the most strategic approaches and integrating blockchain technology to enable companies to measure regulatory barriers.

Businesses can prevent fraud through the reach of practical solutions:

Blockchain technology helps companies avoid fraud by elaborating transparency, decentralization, security, etc. It performs highly secured verification that involves no third parties.

Helps in building customer trust and credibility:

Brand trust will not depend on reputation; it will be gained through immutability through blockchain technology. To build customer trust, any brand needs to face some risks that may damage it.

Boost the transparency of digital marketing:

Blockchain technology will make digital marketing more effective by adding transparency to the launch of marketing campaigns.

Build a reliable marketing structure:

Blockchain can manage the most reliable marketing structure, reducing the cost of marketing efforts and allowing for the exchange of highly efficient business operations.

Powerup the content monetization methods:

Businesses are more focused on generating the top community engagement elements that add value to their brand.

Cutting the third parties:

The security offered by blockchain technology will eliminate the interference of third parties by locking them with a complete verification strategy.

The consumers directly control the content of their own:

It is the most effective form of marketing technology launched from a consumer-centric perspective, transforming customer relationships with customer data enhancement and improving customer security.

The businesses can provide the payment for the consumers to watch their ads:

To make potential customers watch your content, businesses can use this technology to pay the customers to watch what they serve.

Change in the way data collection can be observed:

The data that the business brands collect will find the most secure path while adding blockchain technology, which is decentralized and has no specific way to store the data, and it is stored across the network.

Building the brand authenticity:

Blockchain technology can be used to build brand authenticity by protecting customer privacy.

Decentralized digital marketing can be achieved:

Decentralized digital marketing can be obtained by storing business information on all systems across the network.

Transparency of transactions that are recorded in the public ledger:

Cryptocurrencies can offer transparency that allows anyone to join the network, which enables users to view the network’s data and transaction history.

It offers intelligent contracts through programmability:

The business can achieve the self-execution of smart contracts by automating the business process on the decentralized blockchain technology network.

The ambiguity in the business brand promises is diminished:

Blockchain mainly helps deliver brand promises, which can be the most effective form of producing brand promises in real time by adding brand trust.

The democratization of the supply chain and cost reduction can be done through the following:

Though it offers efficiency and security, the Blockchain will democratize the supply process, where end-to-end traceability happens.

The Blockchain will hold the record of data exchanged:

The Blockchain aims to enable businesses to record and distribute digital information to all users, but it can’t be edited.

Improved inventory management:

The imbalances and inadequacies of the business processes can be managed significantly with the inventory management system of Blockchain.

Enhanced data security available:

Business data security is offered by the Blockchain, which maintains customers’ privacy and builds the brand reputation.

Improved customer engagement:

Customer engagement with the brand identity and authority will be added to the business, driving sales conversions.

Direct-to-customer digital advertising:

Businesses can serve brand campaigns directly to customers, which can help the company grow.

B2B contracts over cross-promotional strategy:

Launching a cross-promotional strategy will help attain the B2B contracts that build long-term relationships.


We know that digital marketing is a multi-billion-dollar industry that is a competitive weapon in the global market that helps attain customer attention and build a lasting relationship. It’s the right time to adopt Blockchain technology in your business to find sales conversions and brand reputation.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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