Customer Churn Strategies: Customer churn is the slow destruction rate where customer subscriptions minimize the products or services within a certain period. It is merely the loss of revenue or customers defined in dollars and percentages. Most businesses' blind mistakes…
Multi-Touch Attribution Strategies: Today, the digital marketing world is flooded with advanced technologies, and the B2B buyer's journey is complicated to find the business's growth. Providing the most personalized customer experience is the all-time sales hit to the companies. What…
Customer Experience Strategy: Digital transformation has allowed businesses to merge the most advanced marketing strategies that reach customer expectations. Most brands prioritize customer preferences to deliver personalized content marketing strategies and a good customer experience. Nowadays, customers are more unique about…
Mobile App Marketing: Did you know that more than 80% of people use a mobile device to search the Internet? Also, more than 40% of online transactions are conducted on mobile devices. These statistics can tell you how effective mobile…
Multi-Touch Attribution: Marketers' only target is reaching business goals, which requires executing multiple ad campaigns. Most marketers are conscious of whether the campaigns drive ROI-positive business results or not. Simultaneously, most of us don't know to what extent the campaigns…
Amazon Listing Optimization: When we talk about the eCommerce business, the only striking platform is Amazon. The customer service and fine quality products are finding the brand reputation globally. How do you list the products on Amazon that drive vast…
Omnichannel Marketing: The new wave of marketing strategies and technologies sculpts the landscape of digital marketing that all marketers are interested in. When discussing multichannel marketing, the immediately striking word in marketers' minds is omnichannel marketing. Omnichannel marketing defines the…
Google Analytics KPIs: Google Analytics is the measuring media for the business websites that enable the marketers to know the website traffic that projects the website performance. We all who are about to or already running the business website are…
Social Media Marketing Strategy: Have you ever noticed that each business brand uses social media platforms? Though the business is a start-up, entrepreneurs show their brand on trending social media channels like Instagram, YouTube, Facebook, Snapchat, Pinterest, etc. Most companies…
COVID-19 Impact on Social Media Marketing: Social media plays a vital role, from elevating news updates to promotions of any business brand and making social media platforms more challenging during the COVID-19 pandemic than ever before. Moreover, social media platforms…