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Mobile App Marketing: Everything You Need to Know About Mobile App Promotion

Mobile App Marketing: Everything You Need To Know About Mobile App Promotion

Mobile App Marketing: Did you know? More than 80% of people using a mobile device for searching over the internet. Also, more than 40% of online transactions going over the mobile device. These can let you know how effective a role mobile is playing in the present marketing world.

To have the consistent engagement of mobile users, one should need to launch user-friendly mobile optimization strategies. To make your business content work better, you need research on the location-based optimization method.

Everything we need to focus basically on is analyzing the mobile app analytics data obtained through the exploration of advanced tools and strategies.

Mobile App Marketing:

Creation of Screenshots:

The establishment of the screenshot for the mobile app and Google play store can help you develop the skills.

Creation of preview videos:

Creating the preview videos can have a cent percent chance to gain popularity among the audience.

Investing in mobile optimization:

Make sure to invest in the different resources that help in the optimization of mobile apps that generate sales.

Promoting the launch day event:

Host the event over the launch day to promote your business products or services that will arrive in the market.


Add the different filters that let the mobile app consumers find it exciting while using and spend more hours on your app.

Know the pricing approach:

The inclusion of price tags to the business products or services should be done in a pre-planned way.

Creation of in-app feedback platform:

Reach your customers to give in-app feedback about your brand experience and product usage to gain the new customer’s attention.

Promoting on social media platforms:

Get the top-performing social media platforms to share your business content and go viral by reaching the friends of fans.

Checking before the launch of the app:

Thorough checking of the mobile app usage before dispatching into the global market.

Active Users:

Identify the most active users and appreciate them with the rewards and coupons to promote your business brand.

Customized events:

Concentrate on launching the most customized events that can show a huge impact on your products or service sales.

Tracking the conversion events:

Track the conversion events that play a vital role in developing the business’s success in all ways.

Marketing research:

Research the competitor’s performance and get the different resources to improve the brand promotional strategies.

In-app analytics analysis:

Find the tools to get the report of in-app analytics that can be used to level up your online marketing game.

Sketch the marketing plan:

Get an effective marketing plan that boosts audience engagement towards your business brand.

Promotional video strategies:

Now the video is either to learn something or earn something, and businesses need to add exclusive video content that gains popularity among the million competitors.

Localization of mobile app:

The localization of mobile app can help you customize the apps that can serve the content in other languages to find more engagement.

Launch press releases:

Be prepared to launch the press releases about the arrival of a business brand in the market.

Build the paid advertisements:

The paid advertising strategy can have the probability of producing efficient audience traffic to your website in a short period of time.

Monitoring the ongoing mobile user engagement:

Monitoring the present mobile app user engagement should be done to know how it can reach the customers’ expectations.

Adding the store ratings:

The inclusion of the store ratings can let your customers know what your products are about.

Updating the mobile app regularly:

Please fix the errors of the mobile app by updating it regularly, which gives a better user-friendly experience to the customers.

Targeting the mobile devices:

Delivering personalized and optimized content by targeting mobile devices that make your content reach a massive audience.

Tuning the SMM and PPC mobile ad campaigns:

Run the SMM and PPC mobile ad campaigns to drive the vast audience engagement and find the sales conversion.

Find the real-time report:

Fetch the real-time analytics through the collection of consumer data by using advanced tools and techniques.

Responsive web design and development:

Designing and developing a responsive website is essential for businesses to improve ROI.

Mobile app marketing:

Execution of different mobile app marketing strategies is required to get the attention of all the customers.

Understanding the customers:

Know everything about the customers through the analysis of the online consumer behavior and target them with your advertising strategies.

Executing the marketing plan:

Execute the perfect marketing plan with the inclusion of several advanced strategies and techniques.

Plan the marketing budget:

The planning for the investment should be done to maximize the return on investment.

Select the team:

Hire an excellent team to make your business products or services find the intended brand success.

Creation of blog:

The creation of the blog content has more chances of gaining huge visitor engagement to your website.

Picking the right and relevant app name:

Make sure to give the unique and right mobile app name to get the relevant audience growth.

Creation of eye-catchy icon:

The addition of an eye-catching icon can influence the audience to visit your business website.

Keyword research:

Keyword research is another important aspect in making your website content more visible on the search results of the search engines.

Find the mobile app creation tools:

Make the most out of mobile app creation by using the innovative tools that can be done within your budget.

Launch the scheduling strategy:

Find the tools of both the paid and free tools to schedule the content posts on the social media platforms.

Offer 24×7 customer support:

Providing 24×7 customer support is the most marketing metric that helps your customers and builds a strong relationship.

List of Top Mobile App Marketing Tools

  • Airship
  • App Annie
  • App Radar
  • App Samurai
  • AppFigures
  • AppFollow
  • AppsFlyer
  • Apptentive
  • Apptopia
  • AppTweak
  • Branch Metrics
  • Buffer
  • Firebase
  • Flurry Analytics
  • Google AdMob
  • Google Analytics
  • IBM Xtify
  • Inapptics
  • Leanplum
  • Localytics
  • Mixpanel
  • Optimizely
  • Segment
  • Tapstream
  • Usability Hub

Mobile App Marketing Strategies to Implement

1. Create an App Landing Page

2. Get App Reviews and Ratings

3. Optimize for App Store and Playstore Listings

4. Use App Demo Video

5. Create an App Press Kit

6. Run App Store / Platstore Ads

7. Do Press Releases

8. Create a Social Media Presence

9. Use Influencers

10. Use Blogging and Content Marketing Strategy

11. Offer an Affiliate Program

12. Use App Install Ads

13. Guest Blog Posts are Important

14. Offer Free Trials,

15. Create Contests and Giveaways

16. Cross-Promote

17. Use Traditional Advertising

18. Create a Facebook Group

19. Leverage Push Notifications Marketing

20. Use QR Codes

21. Reach Out to Journalists

22. Use Alternative App Stores


With the enhancement of mobile app analytics information, any business can measure, track, and understand mobile users by implementing what they are looking for and how they are interacting with your mobile app. With knowledge of understanding mobile user behavior, one can create innovative content consistently being engaged by the audience.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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