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Important PPC Trends to Watch in 2024

Important PPC Trends To Watch In 2024

Looking ahead to 2022, you’ll want to watch a few key PPC trends. You’ll keep an eye on the continued growth of voice search, more sophisticated targeting and advertising options, and increasing use of AI and machine learning. By keeping up with these trends, you can stay ahead of the competition and make the most of your PPC campaigns.

The digital marketing landscape is explored often, and PPC is no exception. To stay ahead of the curve in 2022, knowing the latest PPC trends is essential. This blog post will outline some of the most vital trends for next year. So, if you wish to stay ahead of the competition, read on!

Important PPC Trends to Watch in 2024

  • PPC budgets will continue to decrease as a result of the growth in voice search
  • Mobile ads will become more prominent and take up a larger share of ad spend.d
  • Advertisers will invest more heavily in video ads, including live streaming and 360-degree videos.
  • Marketers will use artificial intelligence to optimize their campaigns for better performance.
  • Higher click-through rates
  • Increased focus on landing page design
  • Continued growth in mobile advertising spend
  • More engagement with video ads and product videos
  • Better targeting through the use of data from other channels
  • The use of augmented reality to improve the customer experience
  • More ads on social media platforms like Facebook and Instagram
  • Increased use of voice search features by customers
  • Continued growth in mobile devices as a primary form of accessing the internet
  • Paid search is becoming more and more reliant on automation
  • Advertisers are increasingly looking to social media platforms for paid ads
  • Mobile advertising will continue to grow, with advertisers focusing on location-based targeting and push notifications
  • As the online ad industry matures, agencies will offer a broader range of services, including consulting and creative design
  • Increased focus on conversion rates, with a shift away from impressions and clicks
  • A greater emphasis on data-driven bidding to optimize conversions
  • Continued growth in ad-blocking software, which will lead to increased use of retargeting ads
  • An increase in voice search advertising as people increasingly rely on their phones for information
  • Mobile will continue to dominate as the primary channel for shopping
  • Paid search will become more integrated with social media and other channels, such as customer reviews and email marketing
  • Voice-activated searches on devices like Amazon Echo or Google Home will be more common
  • Advertisers will have a more comprehensive array of tools available to help them manage campaigns, including artificial intelligence
  • The shift from desktop to mobile
  • Increased competition due to the rise of ad blockers on desktop and mobile devices
  • Rising customer expectations, especially about personalization
  • Increasingly sophisticated algorithms will only grow more complex as time goes on
  • The rise of voice search- people are looking for answers, not apps
  • The return of the banner ad- mobile advertising will be focused on app install ads that can be seen in a list or as an overlay on top of other content
  • More video ads- because they’re more engaging and disruptive to users’ screens than images or text
  • Expansion into new markets- companies will look to expand their reach through international growth, which also means increasing their PPC strategies
  • The number of Google searches will double by 2022
  • Mobile advertising will exceed desktop advertising spend by 2020
  • Advertising on social media platforms will increase over the next decade
  • The average cost per click for paid search ads is expected to decrease gradually through 2022
  • The rise of the “Micro-Moment.”
  • Incre “sed emphasis “in mobile search
  • The increased number of voice searches will increase demand for Voice Search Optimization (VSO) services.
  • Longer, more detailed ads with high-quality images and captions will be the norm.
  • More businesses will start using Google Shopping Ads
  • Increased automation in ad bidding and optimization
  • Advertisers will be able to target consumers based on their location, device, and other factors
  • Voice search functionality will become more popular but will not replace traditional keyboard searches for at least five years
  • The use of AI-generated content (such as product descriptions) will increase by 10% per year
  • Online advertising will continue to grow as a share of total marketing spend
  • The use of mobile devices for ads will increase, and the quality of those ads may be better than desktop-based ads
  • Advertisers and marketers will work harder to create campaigns that are more personalized and relevant to individual consumers
  • PPC platforms like Google Ads or Bing Ads will become more sophisticated, with more excellent capabilities for targeting audiences based on data from other sources such as social media profiles
  • The rise of voice search
  • Targeting customers on their mobile devices
  • Increased use of video ads
  • Growth in cross-device shopping
  • PPC will be more sophisticated
  • More advertising options will emerge
  • Voice search is expected to grow exponentially
  • The use of AI in marketing and ads will increase significantly
  • The importance of keywords will continue to grow as a critical component in PPC marketing
  • PPC advertising will increase by an average of 9% annually through 2022, with mobile and desktop search ads accounting for the majority of spending
  • Social media platforms such as Facebook and Twitter will continue to be important channels for brands, but other platforms such as Instagram may see increased competition from newer entrants like Pinterest or Snapchat
  • Companies that focus on creating innovative content that resonates with their target audience are more likely to have success in the future
  • Paid search will be dominated by voice search
  • More advertisers will use in-feed ads on social media platforms like Facebook, LinkedIn, and Instagram.
  • Bing Ads will continue to grow its market share by launching new features such as Bing Shopping Campaigns.
  • PPC campaigns are expected to increase in complexity due to increased competition for keywords and higher bids
  • Search engine optimization (SEO) will continue to be a fundamental component of any successful PPC campaign. Voice search and predictive analytics will become more prevalent, with businesses able to personalize their ads based on user behavior.
  • Artificial intelligence-powered chatbots that can answer real-time customer questions will generate higher conversion rates than websites or apps.
  • Mobile advertising is expected to account for over half of all digital ad spending in 2022
  • Voice search will become a significant player, with people using voice commands to interact with ads and content.
  • Artificial intelligence will be used in predictive marketing, allowing advertisers to target consumers based on their past activity and interests.
  • Digital video advertising spend expected to grow by about 50% every year through 2022
  • Programmatic buying of online display ads will continue to grow at an average annual rate of 7% through 2022
  • Google Adwords will continue to dominate
  • Mobile advertising will grow exponentially, with mobile searches growing from 10% in 2011 to over 50% by 2020
  • The use of social media for advertising purposes is on the rise, and advertisers are expected to spend more than $20 billion on social media ads by 2022
  • More retail brands sell directly through their websites instead of third-party retailers like Amazon or eBay.
  • Video marketing has been a significant trend since 2018, and it’s predicted that this trend will only increase with time.


In 2022, PPC ads will likely be more interactive and include video. The recent introduction of Google’s TrueView for Google’s Ads means advertisers can create longer-form videos to promote their product or service via paid search. This exciting development allows businesses to showcase themselves differently by producing engaging content around their industry expertise.

Suppose this sounds like something you want your business to do but don’t know where to do it. We’re here for you! Rwe’reus today to discuss how our team of digital marketing experts can help create stellar PPC campaigns tailored just for your company’s needs.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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