Marketing has always been about targeting the right audience with the right message at the right time. With the advent of artificial intelligence (AI), marketers can do this more effectively and efficiently. AI allows for more accurate customer segmentation, personalized…
There's no doubt that digital transformation is a hot topic these days. Every organization wants to know how to digitize its business and use the latest technologies. However, with so many trends and options available, it can be challenging to…
In today's digital age, social media has become an indispensable tool for businesses looking to promote their products or services. With over 3.6 billion people using social media worldwide, it offers a vast and diverse business audience. However, with so…
Marketing is constantly evolving, and it has exponentially changed with the introduction of social media marketing. From hashtags to memes, marketers use these platforms in new ways daily. In 2022, what will be some of the latest trends? Will Instagram…
Surrogate advertising is a form of product marketing that uses indirect tactics to advertise products. This type of advertising aims to create an association between the advertised product and the surrogate brand, which can lead to increased sales. It's an…
There's a consistently developing rundown of social media platforms that businesses ought to utilize, and many marketers concur that Snapchat is incorporated into that rundown. Even though the interface can be somewhat burdensome and complex to get used to, a…
In the world of digital marketing, data is king. With accurate data, it is likely to make informed decisions about allocating your marketing budget, which channels to focus on, and which campaigns provide the best return on investment. But with today's…
In the world of digital marketing, the ability to optimize campaigns in real time is critical. Performance marketers have long understood that success is achieved by leveraging data and insights. The optimization journey to reach target audiences with relevant content…
Metaverse Trends: As the VR industry has grown, so has its potential for changing our lives. It's hard to believe that virtual Reality was only introduced in movies and science fiction novels just a few years ago. Today, it is…
The data science industry is changing rapidly. Straightforward marketing tasks like email campaigns and direct mailers are becoming more complex. Over the next few years, we'll see top marketing data science trends. Data science is a complex field to keep…