The Chief Marketing and Technology Officer (CMTO) concept is relatively new, yet it's becoming increasingly important in the modern business landscape. The CMTO oversees marketing and technology operations within an organization, ensuring they work effectively together to meet business objectives. As technology…
As marketing data scientists, keeping up with the latest machine learning algorithms can seem impossible. We’re constantly bombarded with new developments in the field, and it’s hard to know which ones are worth our time, energy, and resources. We will…
It's no wonder why this platform has become so popular with digital marketers! Digital marketing is a competitive and ever-evolving space, so staying ahead of the trends is essential for success. Azure Synapse Analytics is one of the best tools…
Search engine optimization is a field that is constantly evolving. What works today may not work tomorrow. In this blog post, we'll discuss three of them. Remember that these are just general guidelines - your business will likely require different…
Both big data and artificial intelligence are changing the world. And that goes for marketing, too. Marketers who fail to incorporate these new technologies into their strategies will soon be disadvantaged. But what do big data and AI have to…
Brand personality analysis is a great way to gain insights into how customers perceive your brand. By analyzing customer sentiment about your brand, you can better understand what resonates with them and make informed decisions on how to tailor your…
Paid newsletter marketing is increasingly becoming popular to reach customers and potential customers. It's an effective way to spread your brand's message, build relationships with subscribers, and generate more leads and sales. But how do you measure the success of…
If you're a marketer, you know that data is essential for creating successful campaigns and understanding customer behavior. But what is the most effective way to store and manage this data? Should you use a database, a data warehouse, or a data…
As a digital marketing data scientist, I often get asked how I combine my love of numbers with my creativity. It's true that as a data scientist, I need to have both left- and right-brain skills to be successful. I…
The marketing landscape is changing. With technology becoming increasingly advanced, companies are using data and machine learning to enhance their marketing strategies. If you're a marketing professional, it's time to get excited about machine learning. Why? Because machine learning has…