Cognitive Dissonance is a psychological phenomenon that occurs when two or more ideas conflict. In marketing, cognitive Dissonance refers to the conflicting thought processes of consumers before making a purchase decision. Understanding how this psychological concept impacts consumer behavior can…
As technology advances, businesses search for ways to stay at the top of the industry and outpace their rivals. AI and machine learning in programmatic SEO consulting have recently seen a remarkable surge in popularity. This strategy combines the capabilities of AI…
It isn't easy to believe that we're already halfway through the year, but with 2022 just around the corner, it's time to start thinking about what trends will be prevalent in B2B tech marketing over the next 12 months. We'll…
Recessions can be a scary time for businesses. Sales are down, budgets are tight, and customers often need more money to spend. But despite the difficult times, there are still ways companies can survive – and even thrive – in…
Staying ahead of the competition is essential in the ever-changing digital marketing landscape. One method to do this is by implementing a programmatic SEO strategy. This strategy leverages automated software and algorithms to identify, analyze, and optimize website content for…
Programmatic SEO is essential for any website owner in today's digital world. It helps to optimize your visibility online by focusing on the data behind it. But why exactly is data necessary for programmatic SEO? Let's explore how data and programmatic…
Programmatic SEO uses automated systems to optimize a website or online presence for search engine crawlers. It involves using tools, algorithms, and data to increase the ranking of a website in search engine results. While programmatic SEO has numerous benefits,…
Search Engine Optimization (SEO) is a group of techniques and best practices website owners use to make their websites more visible in search engine results. Programmatic SEO Fundamentals leverage data, algorithms, and automation to optimize a website's performance. It helps…
OTT advertising is projected to grow significantly in the next few years. But what trends will shape this fast-growing industry? In this blog post, we'll look at some of the most critical factors that will influence the future of OTT…
Digital marketing is an ever-evolving industry. It is a fast-paced and increasingly complex landscape that requires professionals to adapt quickly to changes in the market. Professionals must possess technical, creative, and analytical skills to thrive. This is where the role…