As a Chief Technology Officer, you must know how to manage and oversee your IT department. You are responsible for overseeing all the tasks involved with installing and maintaining technology in your company. Let's learn more about what this entails!…

Are you hunting for ways to improve your skillset? If so, then this blog post is perfect for you. It will provide a list of tips that can help you on the journey to becoming a Chief Marketing Officer. No…

Chief Data Officers are the most critical people in your Company. They have seen the many changes technology has brought to our world and understand how data can be leveraged to increase revenue, reduce costs, or both. Chief Data Officer…

We all want to be a part of something bigger. Something that will last. But what does it take to establish an enduring company? As the Chief Experience Officer (CXO) for one of America's most successful companies, I have learned…

A content audit is an essential piece of the digital marketing puzzle. It's necessary before you launch any new campaigns or even after running them for a while. A content audit can help determine if your business needs more or…

As a business owner, you may wonder which marketing strategy is best for your company. Traditional and digital marketing have pros and cons, depending on the category of products or services you are selling. Traditional advertising might work better for…

The businesses are primarily looking for result-oriented promotional strategies that can be used to reach long-term goals by driving sales conversions. Isn't it? This can be achieved by rolling the paid marketing and advertising methods that help enhance the business…

Geofencing is a location-based targeting tactic that uses GPS to create virtual boundaries around a physical space. This technique can be used in many different ways, from triggering marketing messages and advertisements based on user location to restricting property access…