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Data-Driven Content Marketing Calendar Strategies to Boost the Business Content Strategy

Data-Driven Content Marketing Calendar Strategies To Boost The Business Content Strategy

When you are not aware of the content marketing calendar, you miss effective digital marketing strategies. A content marketing calendar is one of the trending tools for businesses to launch the most engaging blog.

The content marketing calendar mainly helps business brands sketch the perfect plan and assists the content marketing strategy in delivering on time with audience engagement methods. Over a specific period, the content calendar strategy will display how your business content is designed.

To ensure what content should be selected to publish, go through the below-mentioned data-driven content marketing calendar strategies.

Data-Driven Content Marketing Calendar Strategies

Data analytics for in-depth analysis:

To make an in-depth analysis of your business performance by better understanding consumer behavior, personalization of content bus,iness evaluation, etc.

Creation of rich and engaging content:

Innovative and audience-engagement content can be developed.

Building the content delivery network:

The creation of a community network to engage the delivered content can be possible with this strategy.

Checking the performance of the content:

It is essential to check the content activity over the promotion of your business brand.

Launch the keyword review:

Reviewing the content is essential to understanding which keywords are trending at the top of the market.

Repurposing the content over the editorial calendar:

Select the editorial calendar to repurpose the business content that can hold the customer engagement.

Collect the content ideas by collaborating with your team:

The friendly collaboration with the internal team can outline the business marketing ideas that work.

Add the varied content ideas to the content editorial calendar:

After researching different sources, make sure to include the content ideas in the editorial calendar.

Collect the multiple data by the creation of helpful business dashboards:

Make use of the dashboards to gather the data from various sources, which can be the only medium.

Updating the content that drives vast conversions:

Keep hands-on updating the business content often, which helps in driving huge sales conversions.

Monitoring the website’s internal search history:

Know everything about the internal search history of the business website by monitoring it thoroughly.

Optimization of most searched keyword:

Find the tools to optimize the most searched keywords on the search engine relevant to your business.

Compelling content:

Address the business brand search queries by creating compelling content.

Choosing the right content promotion channels:

Always get the right content promotion platforms that can hype your brand at your fingertips.

Creation of effective themes:

Design compelling themes that work in generating website visitor traffic that finds sales growth.

Scheduler to publish the content:

There are several schedulers available in the market, but get the results-driven scheduler for publishing your business content.

Execution of color coding scheme consistently:

The scheme of color-coding should be done perfectly and consistently to attract visitors to your website.

Segmentation of audience:

Deliver your business ad campaigns with the strategy of audience segmentation.

Types of the content:

Be active in selecting the type of content that works for your business to generate marketing success.

Content topics:

Research on social media platforms to find the viral topic that can achieve success by being top trends.

Separation of editorial and content calendar:

It is essential to have a separate editorial and content calendar to create effective business strategies.

Organize your strengths:

Knowing your strengths that help in the development of business growth is essential.

Gather details:

Sketch the required information along with the necessary details that can be used to extract acceptable promotional strategies.

Know who is creating your content:

Encourage the content creators who play a vital role in the development of your business.

Influential editorial:

Build the system for managing and running the influential editorial show that grabs the audience’s attention and improves the business growth.

Visual look:

It is essential to give a visual outlook for the content editorial calendar that attracts visitors to stay for more hours at your website.

Auditing the social media platforms:

Auditing social media platforms is essential to understanding the audience’s behavior, interests, and trends on social media that engage the audience.

Setting the notifications to show consistently:

Get alerts of ongoing trends, especially in your industry, to explore your business by following those trends.

Know what you are looking for from your content calendar:

Be implementing the content calendar strategy; make sure to know what it can offer you to reach your business expectations.

Guest posts:

Allocate the space room for guest posts in the content calendar to find new customers.

Content creation plan:

Exploring a content creation plan is essential to launch the perfect marketing campaign.

Focus on the content strategy using data:

Use the collected data in the correct format to create a content strategy that reaches a million audiences.

Finding the relevant audience:

Finding the relevant audience is better than reaching it and implementing plans to gain a brand reputation through the reach of the right audience.

Integration of communication channels:

Integrate the communication channels with a content calendar to make the business most successful.

Buyer’s behavior:

Depending on the buyer’s behavior plan, the content editorial calendar can let you define your business.

Value proposition:

According to the value proposition, build the editorial calendar to make the most out of your brand growth.

Project management tools:

Make use of project management tools to make your business tasks simple and fast.

Concentrate on SEO content:

SEO impressive content always gains customer traction, which allows business brands to enhance their growth.

Data-driven Content Calendar Strategies for 2022

1. Plan out your hashtags weeks in advance
2. Know what you’re going to post before you start posting
3. Routine. Habit. Consistency. Do it more often. Do it regularly!
4. Network and collaborate to get new ideas for content
5. Write down your ideas on a planner or notes app

What are the top 4 strategies for running your content marketing calendar for maximum ROI?

  • Planning – 40%
  • Idea Generation – 20%
  • Content Implementation – 25%
  • Implementation Review – 15%

How many of your current data-driven strategies are actually working?

1. Break down and categorize your social media performance
2. Set up a simple 1 hour/week content calendar
3. Focus on the posts that work (based on engagement)
4. Give your most valuable profiles some attention

This is what a data-driven Content Marketing Calendar looks like.

  • Pure organic engagement
  • Data-driven content calendars are the key to scalable growth
  • Be open to what works for your company
  • Choose a combination of content types and formats that match your audiences’ preferences.
  • Start small and add content gradually until you have 5-10 pieces of content scheduled per week.


Content is the only weapon that can beat the competitors in the market and obtain the audience’s attention towards your business. Any company needs to launch innovative content that is unique from the other competitors in the market.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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