Digital Video Glossary : 450+ Online Video & Definitions You Need to Know
Digital Video Glossary: It is time for marketers to seize the sales conversion opportunities by using video content. No one in the family has left watching at least one video each day. This lets you know how effective the video content mostly in engaging the audience. The entire digital marketing world turned heads towards the video content.
In the same way, the strategic approach to create innovative video content is significant to reach the target audience from which the conversions can be made. But the marketers need to know the unique vocabulary of video advertising, which describes the expansion of business growth. To support you in finding such terms, we have listed the comprehensive set of video glossary.
Digital Video Glossary : 450+ Online Video & Definitions
1080i
1080p
2 3 Pull Down (Three-two Pulldown)
360 Video Ads
3GP
480i
480p
4K
4K Streaming
608 Captions (line 21 captions, EIA-608, CEA-608)
708 Captions (CEA-708)
720p
AAC
AAC (Advanced Audio Coding)
AC-3 (Audio Codec 3, Advanced Codec 3, Acoustic Coder 3)
Academy eLearning Model
Ad Pod
Adaptive Bitrate Streaming (ABS)
Adaptive player
Adaptive Streaming (Adaptive Bitrate Streaming)
Ad-based Video-On-Demand (AVOD)
ADC (analog to digital converter)
Addressability
Addressable TV
Advanced TV
AGC (automatic gain control)
Akamai
Aliasing
Amazon Fire TV
Analog
Analytics
Aperture
Aperture Correction
API
Apple TV
Artifact
Aspect Ratio
ATSC
Attenuation
Audible and Viewable on Complete (AVOC )
Augmented Reality (AR)
Auto Balance
Auto Light Range
Auto-archiving
Automated Content Recognition (ACR)
Automatic Brightness Control
Automatic Frequency
Automatic Gain Control
Automatic Iris Lens
Automatic Light Control
Autoplay Video Ad
AVCHD
AVI
AVOD
AVOD – Ad-supported Video On Demand
Back Porch
Bandwidth
Bar Test Pattern (SMPTE)
B-frames (bi-directional Predicted Frames)
Bit
Bit Depth
Bit Rate
Bit Rate (data rate or bitrate)
Bitrate
Bitrate or Bit Rate
Blooming
Blu-ray
Bonding
Bounce
Bounce Light
Branded Video Content
Brightness
Broadband
B-roll
Buffering
Burn
Burned-In-Image
Cache
Candela
Capture cards
CBR
CCD (charge-coupled device)
CCTV (closed-circuit television)
CD
CDN
CDN (Content Delivery Network)
Channel
Charged Couple Device
Chroma
Chroma Control
Chroma Detector
Chromatic Aberration
Chromaticity
Chromecast
Chrominance
Chrominance Signal/Subcarrier
Clamp
Clamping
Cleeng
Clip
Clipping
Closed Captioning
Closed Captions
Closed-Circuit Television
Cloud Video Distribution
CMOS (complementary metal-oxide-semiconductor)
C-Mount
CMS
Coaxial Cable
CODEC
CODEC (Coding/Decoding)
Codecs
Color
Color Burst
Color Edging
Color Encoder
Color Fringing
Color Purity
Color Saturation
Color Sync Signal
Color Transmission
Communications Network
Composite Video Signal
Compression
Connected TV (CTV)
Container
Container format (file format)
Content Delivery Network (CDN)
Content Distribution Network CDN)
Contrast
Contrast Range (Ratio)
Convergence
Converter
Core Components
Cost Per Completed View (CPCV)
Cost Per Point (CPP)
Cost Per View (CPV)
Cost Per Viewable Impression (CPVI or VCPM/VCPV)
Cropping
Cross-Screen Measurement
Crosstalk
CRTP (Compressed Real-Time Transport Protocol)
CS-Mount
D2C or DTC – Direct To Consumer
DAT
Data-Driven Linear TV
dB (Decibel)
Decoder
Definition
Deinterlace
Depth of Field
Depth of Field (aka DOF)
Depth of Focus
Digital Imager
Digital Rights Management
Digital Signal
Digital Signal Processing (DSP)
Digital Television
Digital Zoom
Digitizing
Discrimination Level (also known as Level of Discrimination)
Display
Distortion
Distribution Amplifier
Downloader
DVD
DVD Digital Video Disc
Dynamic Ad Insertion (DAI)
Dynamic Creative
Dynamic Range
ECDN (aka Enterprise Content Delivery Network)
EIA Sync
eLearning
Electronic Sell-Through
Embedded Player
Embedding
Encode
Encoding
Encoding/ Transcoding/ Renditions
Endpoint
Equalizer
FAST – Linear Free Ad-supported Streaming TV
Fiber Optics (use of light transmitted through fibers)
Fidelity (precision of reproduction field)
Field of View
File Format
Flutter
Focal Length (of a lens)
Focal Plane
Focal Point
Footcandle
Footlambert (FL)
Frame
Frame rate
Frame Rate (also known as frame frequency)
Frame Transfer
Frequency Interlace
Frequency Response
Front Porch
F-Stop (also known as f-number or f-system)
Gain
Gamma
Gamma Correction
Genlock
Genre-Specific SVOD – Genre-Specific Subscription Video On Demand
Ghost
GPU Acceleration
Gray Scale
Gross Rating Point (GRP)
H.264
H.264 (aka MPEG-4 Part 10, Advanced Video Coding, MPEG-4 AVC)
HD
HD Streaming
HDS
HDTV (high-definition television)
Hertz
High Definition (HD)
High Pass Filter
HLS
HTML5
HTML5 Video
HTTP Live Streaming
Hue
Hue, Saturation, and Intensity (HSI)
Hue, Saturation, and Lightness (HSL)
Hue, Saturation, and Value (HSV)
Hum
Identifier for Advertising on OTT
Image
Image Intensifier
Image Plane
Impedance (input or output)
Incident Light
Ingest
Ingestion
Insertion Loss
In-Stream Video Ad
Intelligent OTT
Interactive Video
Interference
Interlaced Scanning
Interlaced Video
Interline Transfer
Interstitial Video Ad
IP Camera (Internet Protocol Camera)
IPTV
Iris
Isolation Amplifier
iVOD
Jitter
Jump Cut
Key Frame Interval (Keyframe Interval)
Keyframe
Keyframe (i-frame, Intra Frame)
kHz
Latency
Lens
Lens Preset Positioning
Lens Speed
Letterbox
Library
Light
Lighting Level
Line Amplifier
Live Streaming
Live Streaming Video
Long-Form Video
Loop
Loop Through
Loss
Lossless
Lossless Compression
Lossy
Lossy Compression
Lower Thirds
Low-Frequency Distortion
Lowpass Filter
Lumen (LM)
Lumen/FT2
Luminance (Photometric Brightness)
Luminance Signal (See also, Y Signal.)
Lux
m3u8
Matrix Switcher
Mbps
Media Player
Megabyte
Megahertz
Megapixel
mLearning
Modulation
Monitor
Monochrome
Monochrome Signal
Monochrome Transmission
Monthly Recurring Revenue
Motion
Motion Picture Expert Group (MPEG)
MP3
MP4
MPEG-2
MPEG-DASH
MPEG-DASH (Dynamic Adaptive Streaming over HTTP)
MPEG-TS (Transport Stream, MTS, TS)
Multi-bitrate streaming
Multi-Channel Network (MCN)
Multi-Channel Video Programming Distributor (MVPD)
Multi-factor Authentication (MFA)
MVPD – Multichannel Video Programming Distributor
National Television Systems Committee (NTSC)
Native Advertising
Neutral Density Filter (ND filter)
Night School eLearning
Noise
Non-Composite Video
OBS
OBS Settings
OBS Studio
Online Academy
Online Course
Online Video Business
Online Video Platform
Online Video Platform (OVP)
Online Video Subscription Business
Optical Zoom
Opt-In Value-Exchange Ads (rewarded ads)
OTT
OTT Infrastructure
OTT Streaming Platform
OTT Streaming Service
OTT Video App
Output
Outstream Video Ad
Over-the-Top Device (OTT)
Over-the-Top Streaming Video (OTT Streaming Video)
Packet
Packet Loss
PAL
Pan and Tilt
Pan/Tilt Preset Positioning
Patch Panel
Paywall
Peak Pulse Amplitude
Peak-to-Peak
P-frames (Predictive Frames, Predicted Frames)
Phono plug
Picture Element
Ping-Pongy
Pixel
Player
Playlist
PlayStation
Preferences
Primary Colors
Processed Image
Program Stream (PS)
Progressive Scan
Progressive Video
Pure-Play vMVPDs – Pure-Play Virtual Multichannel Video Programming Distributor
Quartiles
Raw Image Format
Real-Time
Real-Time Messaging Protocol (RTMP)
Recognition
Resolution
Resolution (horizontal)
Resolution (vertical)
Resolution, Limiting
Retained Image
Return path data (RPD)
Reverse Telecine (Inverse Telecine, IVTC)
RF (Radio Frequency)
Ripple
Roku
Roll
RTMP
RTMP (Real Time Messaging Protocol)
RTP (Real Time Transport Protocol)
RTSP (Real Time Streaming Protocol)
Saturation
Scanning
SD-CDN (Software Defined CDN)
Sensitivity
Server Side Ad Insertion (SSAI)
Set-top box
Short-Form Video
Shutter
Signal-to-Noise Ratio (S/N)
Silverlight
Skippable Video Ad
Smart TV
Smart TV Platform
Smooth Streaming (IIS)
SMPTE (Society of Motion Picture and Television Engineers)
Snow
Software Development Kit (SDK)
Spike
SSO (Single Sign-On)
Standard Minimum Signal
Sticky Video Ad (aka adhesion ad)
Stream Key
Streaming
Streaming On-Demand
Streaming Video (Streaming Media)
Subscription Business Model
Subscription Video On-Demand (SVOD)
Subtitles
SVOD
SVOD – Subscription Video On Demand
Sync
Sync Generator
Sync Level
Synchronize
Synchronizing
Target Rating Point (TRP)
Target Size
Tearing
Teasers
TeraDek
Test Pattern
Time Lapse Video Recording
Trailers
Transcode
Transcoding
Transients
Transrate
Transrating
TriCaster
Trim
TV Everywhere
TVOD
tvOS
UDP (User Datagram Protocol)
Usage Timeframe
Use Case
Use Class
User Generated Content (UGC)
Variable Bit Rate (VBR)
VBR
VC-1
Vertical Video Ads
VidBlasterX
Video
Video Ad Completion
Video Ad Completion Rate (VCR)
Video Ad Serving Template (VAST)
Video Amplifier
Video Aspect Ratio
Video Band
Video Compression
Video Distribution Amplifier
Video Electronic Standards Association (VESA)
Video Encoding
Video Hosting
Video level data
Video Monetization
Video Multiple Ad Playlist (VMAP)
Video On Demand (VOD)
Video player
Video Player-Ad Interface Definition (VPAID)
Video Quality (Public Safety)
Video Scaling (Trans-sizing)
Video Signal (Non-Composite)
Video Subscription Service Platform
Viewability Rate
Viewable Video Impression
Virtual MVPD (vMVPD)
Virtual Reality (VR)
vMix
VMVPD
vMVPD – Virtual Multichannel Video Programming Distributor
VOD
VOD (Video On Demand)
VTT Caption Format
WebVTT
Wirecast
Xbox
Y Signal
Zoom
Zoom Lens
Conclusion:
The handy of such useful video glossary terms can enhance your video advertising strategies. By knowing such important phrases, one can create videos that become interesting for the audience while watching.
