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How Instagram Story Interactive Ads Drive Brand Engagement

How Instagram Story Interactive Ads Drive Brand Engagement

Social media has become an integral part of our lives in today’s digital age. Businesses leverage social media platforms worldwide to reach their target audience and drive engagement. One such platform is Instagram, the photo and video-sharing app with over 1 billion active users.¬†Instagram has evolved from just a photo-sharing platform to a robust marketing platform for businesses big and small. One of the most popular features on Instagram is the stories feature. Instagram stories are short-lived, vertical videos or images that disappear after 24 hours. Discuss how Instagram story interactive ads drive brand engagement.

What are Instagram Story Interactive Ads?

Instagram story interactive ads are a type of advertisement that allows users to interact with the ad content actively. These ads feature a call-to-action; users can swipe up to access a specific webpage or fill out a form. These ads leverage the interactive component to drive user engagement with the brand.

Benefits of Using Instagram Story Interactive Ads

Interactive ads are more engaging than static ads since they allow users to participate actively in the content. Instagram story interactive ads have several benefits; they are an excellent way to showcase your brand’s value proposition and create a lasting impression on your target audience. They also allow brands to measure engagement and retarget website visitors on multiple devices.

Best Practices for Creating Instagram Story Interactive Ads

Creating engaging Instagram story interactive ads that drive brand engagement requires significant time and resources. Here are some best practices that brands can follow to create successful Instagram story interactive ads:

Know your audience:

Create ads with your audience in mind.
Know their pain points and desires.
Create targeted content that resonates with them.
Use eye-catching visuals: Incorporate bold and attention-grabbing visuals in your ad to capture and retain user attention.
Use clear calls-to-action: Use clear, concise, and actionable call-to-actions to guide your audience toward the intended action.
Test and optimize – Continuously test and optimize your ad campaigns to get the best results.

Successful Instagram Story Interactive Ads Examples

Some brands that have successfully used Instagram story interactive ads include BMW, Adidas, and Netflix. BMW used Instagram story interactive ads to promote a new car model, and the campaign resulted in a 30 percent increase in purchase consideration.

Adidas created a soccer game using Instagram story interactive ads, and the campaign resulted in a 5x increase in engagement. Netflix created Instagram story interactive ads to promote its new series, and the campaign resulted in an 11-point lift in brand awareness.

Swipe Right for Brand Engagement: The Power of Instagram Story Interactive Ads

Instagram has become one of the world’s most popular social media platforms, with over one billion monthly users. As a result, it presents a tremendous opportunity for businesses to engage with their audience and gain exposure for their brand.

Recently, Instagram has introduced a new feature called interactive ads. These ads prompt the user to interact with them in some way, such as by swiping, tapping, or voting. Interactive ads are not a new feature on Instagram. However, with the introduction of Stories, interactive ads have become more powerful than ever.

To better understand the power of interactive ads on Instagram, it is essential to look at some crucial statistics. According to Instagram, 500 million users view Stories every day. That’s more than half of Instagram’s total user base. Furthermore, one-third of the most viewed Instagram Stories are from businesses. Instagram has reported that 60% of users discover new products through the platform.

Unleashing the Engaging Potential: How Instagram Story Interactive Ads Boost Brand Reach

The rise of social media in recent years has transformed how brands market their products and services. Instagram, in particular, has become a popular platform for businesses to engage with their audience. With the introduction of Instagram Story Interactive Ads, brand reach has never been more accessible.

With over one billion users, Instagram is the perfect place for businesses to showcase their brands. As users scroll through their feeds, they are met with a constant stream of content, making it difficult for brands to capture their attention. However, with Instagram Story Interactive Ads, businesses can now create interactive, immersive experiences that entice users to engage with their brand.

Go Beyond the Double Tap: How Instagram Story Interactive Ads Drive Brand Engagement

Instagram is one of the most popular social media apps worldwide, boasting over 1 billion active users as of 2021. The platform has revolutionized how we share our daily lives, especially with the introduction of Instagram Stories in 2016. Since then, Instagram Stories have become a dominant feature on the platform, with a reported 500 million daily active users sharing their day-to-day experiences using this feature.

As Instagram Stories continue to gain traction among users, businesses have started to take notice of its potential as an advertising platform. One of the most effective ways to advertise on Instagram Stories is through interactive ads, which allow for better engagement between brands and their customers.

Interactive Ads on Instagram Stories come in various formats, such as polls, quizzes, and countdowns. These features are designed to encourage user engagement and interaction, creating a more immersive and personalized experience for the user.

The Art of Tap and Engage: Harnessing Instagram Story Interactive Ads for Brand Success

Instagram is one of the most popular social media platforms businesses use to promote their products and services. With over a billion monthly active users and 500 million daily active users, it is no surprise that Instagram provides businesses with a huge opportunity to reach a broad audience and increase brand awareness.

However, with the increasing competition on the platform, companies need to adopt innovative strategies to stand out from the crowd. One of the most effective strategies is using Instagram Story interactive ads.

Instagram Story interactive ads are a new and innovative way for businesses to engage with their audience on the platform. These ads allow businesses to create immersive experiences that users can interact with by tapping on the screen. These interactive ads can take various forms, such as polls, quizzes, and sliding bars, that can provide businesses with valuable insights into the preferences and behaviors of their target audience.

Interactive Ads: The Next Frontier for Brand Engagement on Instagram Stories

Instagram has been a popular platform for brand engagement and promotion in recent years, with its Stories feature becoming a key component. To further enhance brand engagement, interactive ads are the next frontier for marketers on Instagram Stories. These ads allow a more dynamic and engaging user experience, resulting in more meaningful and effective brand interactions.

Interactive Instagram Stories ads can take many forms, such as quizzes, polls, or swipe-up experiences. The key is to encourage users to engage with the ad in an enjoyable and informative way. For example, a quiz could be centered around a new product launch, with users answering questions about the product’s features and benefits, ultimately leading to a special offer or discount.

Engagement on Overdrive: Unveiling the Magic of Instagram Story Interactive Ads

Instagram has become a powerful tool for businesses to connect with customers and promote their products. With millions of users scrolling through their feeds daily, Instagram is the perfect platform for companies to showcase their brands and engage with potential customers. And now, with the introduction of Instagram Story Interactive Ads, engagement on this platform has reached new heights.

Instagram Story Interactive Ads are a game-changer in advertising, providing businesses with an innovative way to interact with their audience. By incorporating interactive elements like polls, quizzes, and stickers, companies can create a dynamic and engaging experience for their followers, driving engagement and a deeper connection with their customers.

From Viewers to Active Participants: How Instagram Story Interactive Ads Transform Brand Engagement

Instagram Stories have revolutionized the way brands interact with their audience by providing a platform that is more engaging and interactive than ever before. Instagram Stories have become a popular way for brands to reach a broader audience and build a stronger connection with their followers. With the introduction of interactive ads, brands can transform viewers into active participants in their marketing campaigns.

Interactive ads on Instagram Stories allow brands to create more immersive and engaging experiences for their audience. These ads can be quizzes, polls, or questions encouraging viewers to interact with the content. Interactive ads have been proven to increase engagement rates, with studies showing that interactive ads on Instagram have up to three times higher click-through rates than traditional ads.

Interactive Ads: Elevating Brand Engagement in the Instagram Story Ecosystem

Interactive Ads are an exciting new medium that is revolutionizing the world of marketing by allowing brands to engage with their target audience on a whole new level. Instagram Stories, in particular, have become a popular platform for companies to showcase their products and services, with over 500 million Instagram accounts using the story feature daily.

Instagram Interactive Ads utilize a variety of interactive features, such as polls, quizzes, and swipe-up links, to engage and captivate the audience. Users can actively participate in the brand’s marketing campaign, making the content memorable and share-worthy. Moreover, these ads can be easily customized to match the brand’s aesthetics, creating a seamless experience for viewers.

According to a recent study, interactive ads have a higher engagement rate than regular ads, with a 47% increase in the time spent on them. This leads to better brand recall and purchase intention, making interactive ads an effective tool for brand building and driving action.


Instagram story interactive ads are an excellent way for brands to drive engagement with their target audience. With the right approach, brands can create interactive ads that convert and drive brand awareness while providing a unique and engaging way for users to interact with the brand. In conclusion, Instagram story interactive ads are an essential addition to any brand’s social media marketing strategy, and they are worth the investment to create successful campaigns that drive brand engagement.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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