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Powerful Instagram Trends That You Should Not Ignore in 2023

Powerful Instagram Trends That You Should Not Ignore In 2023

Looking ahead to 2022, there are several Instagram trends that you won’t want to ignore. These trends can help you reach a larger audience and create more engaging content from video marketing to live streaming. So, what are they? Read on to find out!

If you’re an Instagram creator, it’s essential to stay up-to-date on the latest trends. In 2022, there are a few trends that you don’t want to ignore. Keep reading to learn more!

Powerful Instagram Trends That You Should Not Ignore in 2023

  • Verticle-sized videos will be the new standard, with a maximum length of three seconds.
  • The use of hashtags will create more specific and niche communities that people can join to find like-minded individuals.
  • Instagram Stories will become less popular than Snapchat but still exist as a feature on the app.
  • The number of brands using Instagram ads will increase by 50% in 2022
  • The use of hashtags will increase
  • Instagram will release new features to make the platform more interactive
  • Influencers will collaborate with brands to create sponsored posts that align with their brand
  • Brands will continue to advertise on Instagram to reach a younger demographic and provide an immersive experience for customers
  • The use of hashtags will continue to grow, with the most popular being #instagood and #photooftheday
  • Instagrammers will be able to post longer videos that last up to 60 seconds
  • The number of people using Instagram Stories is expected to reach 1 billion by 2020
  • You can now download your Instagram feed as a PDF
  • The rise of the influencer
  • Instagram’s emphasis on video for their platform
  • Brands will start using Instagram to sell products, not just as a marketing tool for their products.
  • More people will be using Instagram to share their travels with others, especially those who want to show off the picturesque locations they visit and the adventures they go on.
  • People will use Instagram as a way to promote themselves and their businesses more than ever before, which means that many of your followers may become clients or customers in 2022.
  • You’ll see more photos of food than ever before as people try out new recipes or recreate some of their favorite dishes from restaurants, all while still being able to save them for later if desired because you can’t eat what’s on your phone!
  • More personal branding
  • Getting rid of the ‘Instagram filter.’
  • Eliminating hashtags in captions
  • Use more text on your posts to increase engagement and relevance for your followers.
  • Use hashtags to give your posts a boost
  • Create high-quality content that is engaging and relevant to your target audience
  • Engage with the Instagram community by liking, following, and commenting on other people’s posts
  • Post regularly (weekly), so you don’t lose followers
  • Be consistent in what you post: for example, if it’s always food pics, then do that every day
  • Increasing use of Stories
  • More people using Instagram Live
  • More influencers will be turning to IGTV for longer videos
  • The rise in popularity of art and beauty tutorials on the platform, as well as other lifestyle content like fashion and travel
  • More people will be using Instagram Stories, which is a feature that allows you to share photos and videos
  • There will be an increase in the number of people who use Instagram for marketing purposes
  • Brands are going to start using hashtags more often in their posts
  • The word “Instagrammable” will take off as it means something that can be used on social media.
  • Instagram will integrate with other social media platforms, such as Facebook and Twitter.
  • The use of hashtags on Instagram will increase by 2020
  • Brands will be more selective in what they post to their accounts, focusing on quality over quantity
  • Instagram Stories will continue to grow in popularity and become a significant competitor for Snapchat
  • Influencers’ posts will have less text and more images
  • Instagram will continue to be the most popular social media platform, and more than half of all internet users will use it by 2022
  • The number of people following brands on Instagram is expected to grow by 50% in 2022
  • More than 70% of millennials say they would instead buy from a brand that they follow on Instagram than one that has no presence there
  • Brands with less than 100 followers can still make an impact if their posts are engaging and creative enough- many businesses have seen significant growth after getting started with just ten or fewer followers
  • More and more people are starting to use Instagram for their businesses
  • The number of influencers in the world is steadily increasing, and they’re all on Instagram
  • Social media is becoming increasingly visual, which means that you’ll need high-quality images to succeed
  • You can’t ignore the popularity of stories
  • Videos will continue to grow in popularity as well
  • The rise of the selfie
  • More and more people will be using Instagram Stories to share their lives with followers.
  • Brands will continue to dominate, but influencers are also on the rise as a new form of advertising.
  • People’s feeds will become increasingly cluttered with sponsored posts from brands they follow or don’t even know about
  • Personalized filters
  • More people posting videos and live stories than pictures
  • Group chats and collaborations between influencers and brands on Instagram Stories
  • Brands use influencer posts to promote their products without paying for advertising space
  • Make your posts more interactive with polls, quizzes, and giveaways
  • Create a new hashtag for your profile to increase followers
  • Use video on Instagram stories to tell a longer story about yourself
  • Consider using an influencer marketing service like TapInfluence or FameBit to get sponsored content on the app
  • Use the hashtag #IGtv to tag videos that are longer than 15 seconds
  • Post a video of a product in your feed and include an offer for it
  • Create a “story” on Instagram with photos or videos from your day-to-day life
  • Put hashtags at the end of your caption instead of in the middle
  • Instagram Stories will become more popular than Snapchat
  • The number of influencers on Instagram is expected to grow by 2020
  • Brands will continue to use social media as a marketing tool, with the majority of them using Facebook and YouTube most often
  • Geotagging is becoming less critical due to GPS-enabled smartphones and apps like Google Maps or Waze
  • Instagram will be one of the most popular social media platforms in 2022
  • The use of hashtags and geotags will continue to grow
  • Social media influencers with large followings will increase their prices for sponsored posts
  • Brands will increasingly create content that is more personal and less polished than before and promote these types of posts on other social media sites like Facebook.


If you want to be successful on Instagram in 2022, you need to pay attention. The best way to stay current is by partnering with a company that knows what they’re doing.

Our expert team can help your business stand out from the competition through our Instagram Marketing Consulting services, including strategy development, content creation, community management, and more! Contact us today if you need further information about how we can work together or have a few questions about this blog post on Powerful Instagram Trends That You Should Not Ignore in 2023.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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