Brand personality analysis is a great way to gain insights into how customers perceive your brand. By analyzing customer sentiment about your brand, you can better understand what resonates with them and make informed decisions on how to tailor your…
Paid newsletter marketing is increasingly becoming popular to reach customers and potential customers. It's an effective way to spread your brand's message, build relationships with subscribers, and generate more leads and sales. But how do you measure the success of…
If you're a marketer, you know that data is essential for creating successful campaigns and understanding customer behavior. But what is the most effective way to store and manage this data? Should you use a database, a data warehouse, or a data…
In today's business landscape, the old marketing model is not working anymore. With ever-changing technology and buyer habits, businesses must be agile and adaptable to succeed. That's where RevOps comes in. RevOps is a revenue-driven marketing approach that considers the…
As a digital marketing data scientist, I often get asked how I combine my love of numbers with my creativity. It's true that as a data scientist, I need to have both left- and right-brain skills to be successful. I…
The marketing landscape is changing. With technology becoming increasingly advanced, companies are using data and machine learning to enhance their marketing strategies. If you're a marketing professional, it's time to get excited about machine learning. Why? Because machine learning has…
MLOps, or Machine Learning Operations, is a powerful tool to help your digital marketing campaigns reach their full potential. MLOpS uses automation and data analysis to simplify creating and managing machine learning models. It also helps optimize your digital marketing…
Almost every marketing decision is now data-driven. Marketers collect data from various sources, including website interactions, social media, surveys, and customer relationship management (CRM) systems. Predictive analytics algorithms can help make sense of all that data and guide marketing decisions. We'll discuss…
In today's digital age, marketing is undergoing a scientific revolution. With the advent of big data and ever-evolving technologies, marketing increasingly relies on data and analytics to drive decision-making. However, being a marketing scientist is not without its challenges. What…
Marketing analytics measures analyzes and generates insights from marketing data to help inform marketing decisions. It allows marketers to track, action, and optimize their marketing efforts to improve their campaigns' ROI. In short, marketing analytics is essential for effective marketing.…