If you're involved in digital marketing, you've likely come across the terms database, data warehouse, and data lake. All three are essential components of a successful digital marketing strategy. However, critical differences between them can impact your approach to data management. Let's…
Starting a digital marketing agency is no easy feat. It would help to have the right resources, knowledge, and network to succeed. But if you're up for the challenge and willing to put in the time and effort, it can be…
Digital marketing attribution models determine how credit for a sale or interaction should be divided between online and offline marketing channels. There are different attribution models, but which is best for your business? We'll look at the most popular digital…
Many companies need help with the concept of aligning sales and marketing. That is, they work in silos, not leveraging the strengths of both departments to amplify their efforts. It can lead to missed opportunities and decreased ROI. But what…
Integrated Marketing Communication (IMC) is a process companies use to plan, execute, and evaluate all their communication activities with their customers, employees, and other stakeholders. The goal of IMC is to ensure that all the different marketing elements work together…
There is a demand for digital marketing fractional executives in today's business world. This is especially true for small businesses needing more time or resources to invest in a full-time marketing department. But what exactly is a digital marketing fractional…
The Naive Bayes classifier is a powerful tool that helps in marketing analytics. This tool can help you predict the likelihood of an event's occurrence based on past data. For example, you could use a Naive Bayes classifier to predict…
A support vector machine algorithm can be a powerful tool for marketing analytics. The algorithm can be used to determine which marketing campaigns are best and which ones are not and to assess their effectiveness. Support vector machine (SVM) algorithms…
As a marketer, you may be familiar with regression and classification when discussing linear models; however, did you know that these same terms are used when talking about machine learning? We will discuss the differences between regression and classification in marketing…
Marketing Data Integration: For your marketing team to be successful, you must have a handle on data integration, which is the process of combining data from multiple sources in a single, cohesive view. When data is integrated correctly, it can…