The Salesforce Commerce Cloud is a robust platform that provides eCommerce solutions. It includes an integrated set of tools, all in one place, to manage your digital presence across sites and channels. This makes it easy for marketers to optimize…
In today's social media world, companies must have a strong strategy for their digital and traditional marketing efforts. Social CRM is one-way businesses can use social media to increase sales and customer loyalty. This post'll cover implementing a successful social…
Machine Learning Marketing Strategist: Many businesses are using machine learning strategies to improve their marketing and sales. Machine learning is an effective tool that can create customized messages, content, and offers for each customer based on what they like and…
A brand strategist develops an effective strategy to grow a company's business. "A brand strategist is creative and strategic, able to understand the complexities of a business, its various audiences, and how different messages affect them." A brand strategist is…
I am a marketing professional with over 15 years of experience in the industry. For the last five years, I have been helping companies develop and implement account-based marketing campaigns. Here, I want to share the best tips that you…
The Chief Sales Officer is a critical and vital position in any company. As such, they must continue to grow and evolve with the needs of their business. However, there are certain areas where these individuals need improvement to succeed…
There are many ways the Chief Automation Officer can help in business. First, automation is not just about doing things faster or cheaper. It's also about eliminating repetitive tasks so that humans can focus on more important work for their…
The Metaverse is a collaborative virtual space created by the convergence of virtually explored Reality and physically persistent, including the sum of all virtual worlds, augmented Reality, and the Internet. The name comes from Neil Stephenson's Snow Crash. He discusses…
The eCommerce content audit is the process of checking all the pages on your site for quality, accuracy, and consistency. It's a great way to make sure your customers are getting the best possible experience from you. This article will…
What is a digital growth strategy? Why does it matter? What elements of a successful digital growth strategy, and how can you create one for your business? This post will cover these questions and more! Your small business needs to…