A brand strategist develops an effective strategy to grow a company's business. "A brand strategist is creative and strategic, able to understand the complexities of a business, its various audiences, and how different messages affect them." A brand strategist is…
I am a marketing professional with over 15 years of experience in the industry. For the last five years, I have been helping companies develop and implement account-based marketing campaigns. Here, I want to share the best tips that you…
The Chief Sales Officer is a critical and vital position in any company. As such, they must continue to grow and evolve with the needs of their business. However, there are certain areas where these individuals need improvement to succeed…
There are many ways the Chief Automation Officer can help in business. First, automation is not just about doing things faster or cheaper. It's also about eliminating repetitive tasks so that humans can focus on more important work for their…
The Metaverse is a collaborative virtual space created by the convergence of virtually explored Reality and physically persistent, including the sum of all virtual worlds, augmented Reality, and the Internet. The name comes from Neil Stephenson's Snow Crash. He discusses…
The eCommerce content audit is the process of checking all the pages on your site for quality, accuracy, and consistency. It's a great way to make sure your customers are getting the best possible experience from you. This article will…
What is a digital growth strategy? Why does it matter? What elements of a successful digital growth strategy, and how can you create one for your business? This post will cover these questions and more! Your small business needs to…
Social media reigns supreme in this world; how can you make Snapchat work for your branding? Here are tips that will help you get started. Firstly, use stories whenever possible to showcase your best moments and activities. Secondly, take advantage…
Do you have a strategic mindset? Do you understand the value of innovation and creativity in business? Would you like to take your career to the next level with an opportunity that will utilize both your skills and passions? If…
I'm a digital marketing consultant, and my day is never the same. I enjoy working with small businesses to help them define their audience and develop a strategy to reach them. In addition, I've been doing some work for more…