100+ Ways to Use Pinterest to Grow Your Ecommerce Business

Pinterest is one of the fastest-growing social media platforms with over 200 million active users. It’s no wonder that many eCommerce businesses are on Pinterest, but what’s interesting is how they use it to grow their online business. There are 100+ ways that you can utilize Pinterest to increase your revenue and reach new customers!

It will be a comprehensive guide for getting started on Pinterest as an eCommerce entrepreneur or brand owner. We’ll cover everything from understanding the platform to set up your first pin, plus some creative ideas for maximizing engagement and traffic to your site!

Pinterest is a social networking site that allows users to post photos, videos, and links on pinboards. It’s also a business tool with plenty of eCommerce marketing potential for your company. This blog post will show you how Pinterest can help grow your eCommerce business through 100+ ways to use it!

Ways to Use Pinterest to Grow Your Ecommerce Business

• Pin your product images to Pinterest
• Make use of hashtags that are relevant to your products or industry
• Share other content on Pinterest that is related to your business, including blog posts, infographics, and videos
• Follow people who are interested in what you’re selling so they can see what you share with them
• Find your target audience
• Create a Pinterest account
• Pin pictures of products you want to sell
• Pin pictures that are relevant to your business, such as popular topics or events related to your niche
• Follow other people on Pinterest who share similar interests with you and interact with their pins by liking, commenting, and repinning them.
• Use a Pinterest account to create a pinboard for your store
• Pin products from other stores to show off their style or quality
• Pin images of people wearing clothes you sell, so customers can see how they would look in the outfit
• Share pictures of your office space and employees with followers on social media, as well as behind-the-scenes photos from workdays
• Create boards that have themes like “Spring Fashions” or “Fall Trends” and pin items that fit within those categories
• Pin your products
• Create boards to organize pins by topic, season, or event
• Use hashtags when posting images on Pinterest for more visibility and engagement
• Share your pins with other social media platforms like Facebook and Twitter
• Add a link back to the product page from every pin you post on Pinterest
• Find your target audience on Pinterest
• Create a board for each product or type of product you sell
• Pin products from your store to the appropriate boards
• Comment on pins made by others to grow followers and engagement
• Pin products you like
• Follow people who share your interests and habits
• Share pins on your social media accounts to drive traffic back to your site
• Use boards for specific purposes, such as events or holidays
• Pin pictures of your products to boards that are relevant to your industry
• Share exciting articles about your business on Pinterest, including links back to the original article
• Promote pins with targeted ads by using keywords and phrases related to what you’re selling
• Add your products to your boards
• Pin images of the product in use, with descriptions and links back to your site
• Promote pins on social media channels like Facebook or Instagram
• Add a link to the product page on your website for each pin
• Use keywords in the title and description of pins to help people find you more easily
• Create a Pinterest account that is branded with your company’s logo and colors
• Get Involved in the Community
• Use Pinterest as an Extension of your Ecommerce Platform
• Ask questions as a means to drive traffic and generate leads
• Promote your eCommerce business on Pinterest
• Includes a step by step guide on how to use Pinterest for eCommerce
• Create an attractive title
• Use Pinterest tools
• Make boards for your blog content
• Follow customers, retailers, and competitors
• Create a board with your brand colors and style
• Follow a variety of pinners
• Find inspiration for your pins
• Look at the popular pins from others in your niche
• Repin what you love
• Add a text overlay to promote offers or products
• Create a board dedicated to showcasing your products
• Promote your boards on Facebook and Pinterest
• Share your boards on social
• Pin quality images
• Use promotions such as Pinfluencer
• Create interesting pins
• Run contests that leverage Pinterest’s features
• Create a quality pin
• Involve influencers
• Remarket with Pinfluencer
• Promote & use pins for sales
• Be consistent
• Spread your time out
• Identify the Audience
• Set Up Your Profile
• Create Content that Pins
• Share Your Boards with Links
• Create boards with a story behind it
• Share frequently and consistently
• Use a call to action in the pin description
• Promote Your Imagery
• Choose the right board
• Don’t be afraid to repin other people’s content
• Use catchy titles
• Add visual interest
• Explore group boards 6. Make it easy for people to purchase
• Add value
• 1.5 Engage with Pinners
• Make it part of the customer experience from the beginning
• Set up a solid schedule
• Be consistent
• Create enticing boards
• Ask for help
• Share info about the social networking tool
• Add a “Shop Now” button to your website that links to your Pinterest page
• Pin pictures of products that you sell on the site and link them back to the original post on your site
• Include a call-to-action in each pin, such as “Buy it now!” or “Click here for more info.”
• Use hashtags like #shopnow and #buyitnow when posting pins, so people searching for those terms can find them easily.
• Pin photos that are relevant to your product line, including pictures of the products themselves
• Add descriptions for each photo, including links to your store’s website or social media pages so people can find you more easily.
• Follow other pinners in your industry to see what they’re posting about and get inspiration from them.
• Pin at least twice a day- once in the morning and once in the afternoon
• Use Pinterest to find new products to sell
• Pin images of your store’s products on boards that are relevant to the product category
• Create a board for each customer type, such as “Women Who Love Cats” or “Shoe Lovers”
• Add pins from other people who have similar interests and demographics
• Create boards for your products
• Pin photos of people using your products or images that represent what you sell
• Add links back to your website on each pin so that anyone interested can easily find it.
• Promote the pins by following other Pinterest users in similar niches and commenting on their posts, as well as liking and repinning their content
• Pin your products on boards
• Pin pictures of people using your products to show how they can be used in real life
• Share pins from other businesses that you like and find interesting
• Offer discounts for anyone who checks out with a pin or shares one of yours on their account
• Pin products or services you are selling
• Use keywords in your pins to increase visibility
• Comment on other people’s posts, especially those with similar interests
• Follow others who have an interest in what you offer and comment on their posts too
• Pin images of the work that goes into making your product or service- this will help in establishing trust with potential customers by showing them the process involved in creating something they buy
• Pin items to your “Style” board
• Pin products and brands you love to your “Beauty” or “Fashion” boards
• Create a board for each product category, such as “Apparel,” and pin all the items from that category on that board
• Follow other users who share similar interests with you
• Add a “Pin It” button to your website
• Share pins on social media networks like Facebook, Twitter, and Instagram
• Pin products from other eCommerce stores to get more traffic for them
• Use boards to organize your content by category or topic
• Pin products that are relevant to your niche
• Include a link in the description of each pin
• Use keywords in your pins for better SEO
• Share other people’s content by liking and commenting on their posts
• Create boards with different themes, like Fall Fashion, DIY Projects, etc
• Pin your products to boards that match the content you’re targeting
• Add a link to your store on your bio page and in the description of each pin
• Share pins with influencers or other people who might be interested in them
• Encourage followers to share their pins with you by using hashtags like #pinterestmyshop, #pinitforlater, or #followmeonpinterest

Conclusion

If you’re hunting for tips to improve your eCommerce business or trying to figure out how Pinterest can benefit it, this blog post has something for everyone. From leveraging the power of social media influencers on Pinterest to using boards strategically and creating a pinning schedule that works best with your customer’s buying habits, there are plenty of tips in here.

If you want us to help make these strategies work together seamlessly, reach out! We would love nothing more than to partner with you on an SEO strategy that incorporates all aspects of digital marketing with one goal- driving sales by making your products accessible through any means necessary.

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