Competitive Intelligence Consultant
Technology is meeting new ends, making the world work faster and more efficiently in every aspect. Competition has grown, and people want to grab opportunities and update themselves in the digital field. Competitive intelligence paves the way for knowing the competitors in related fields and creating a strategy to take the lead in the business.
Don’t Miss the Magic – Meet a Competitive Intelligence Consultant Now!
Competitive Intelligence Consulting
The arena of digital marketing today is engulfed with stiff competition. Be it search engine optimization, i.e., SEO, or social media optimization, i.e., SMO, almost all businesses, big and small, are gradually making their entries into this digital game. It is no longer a questionnymore how many brands and compengageselves in this digital marketing game?
Still, the real question lies in which tactics they rely on and how much money these businesses are investing in their digital marketing course.
Associate with the Best Competitive Intelligence Consultant
Creating an edge and carving a niche is more robust than ever before, and this exercise of digital marketing has never been as challenging as it is now, with so much competition around.
It is now necessary to know about the digital marketing exercises your competitors are taking up to stay ahead of them. Your stack of competitors is a sort of treasure trove of out-of-the-box ideas and innovative digital marketing tactics.
You can use these to optimize your ad copies, find new sales channels, augment your business revenue, and reduce your costs of customer acquisition.
The Intelligent Intervention of Competitive Intelligence
Competitive intelligence involves knowing the other prevailing forces that influence your business marketing. These can be to look up the latest press releases published by your direct competitors and check out their social media profiles/accounts to understand the issues faced by their clients & customers so that you can be proactive in finding ways to meet these needs first and troubleshoot your business’ problem points much before they surface.
To cut a long story short, competitive intelligence implies inggaining knowledge about the forces prevailing outside your business to have a competitive advantage in your field. You can avail of my new competitive intelligence services.
How Does Competitive Intelligence Grow Your Business?
Competitive intelligence improves the performance of your business. Here’s how
- Reduces costs
- Amplifies sales
- Expands your organization’s agility
- Captures opportunities for alliances
- Suppresses competitors’ sales & profits
- Discovers profitable acquisition prospects
- Augments self-protective business strategies
- Leverages outsmarting performance blockades
Competitive Intelligence for Business Growth
As a part of your digital marketing exercise, you can use competitive intelligence to prepare for new campaigns in a better way by using the experiences of your business competitors, studying how their audience has responded to their marketing campaigns, and comparing them to your own for creating more effective digital ads.
Go one step further & beyond! Search for the data about advertisers & publishers in the online market, and find out the vendors used by your competitors. Thus, formulate a broader definition of your competition by looking at their targeted audience and their potential conversions.
Always remember that your game is much larger than you perceive; it is not that small circle in your niche; it is much bigger than that!
Your competition is any business or brand, no matter whether it is big or small, which has the potential to take your target audience or your potential customers away from you! This is how you use competitive intelligence for business growth.
Stages of Competitive Intelligence
Competitive intelligence involves a series of calculated actions or steps to gather & analyze data about your business rivals/competitors, their clients/customers, and their targeted audience. Following are the steps or stages of competitive intelligence:
Market Insights & Strategic Planning
This step of market insights & strategic planning is regarded as the engagement of the management and deciding which information is needed to let the competitive intelligence person determine the direction to be pursued to complete the said task efficaciously.
Counterintelligence is a method to secure business secrets, confidential plans, secret techniques, programs, and projects to ward off adversaries.
Counterintelligence means to protect your company’s secrets. As you may be fascinated to know your competitors’ secret plans, they also might have same the intent to tell about your secret, so it is essential to secure your confidential info.
Continuous Intelligence Collection
This step or stage of continuous intelligence collection marks the assemblage of raw data & info for intelligence purposes. The source(s) of this info thus used are the ones that are handy in the public domain. This implies that you know where to find this information, y andn easily access it.
This aspect makes CI, or competitive intelligence, legal and ethical. Some readily available public sources are online databases, e-books, broadcasts, businesses’ annual reports, periodicals, and management speeches.
Competitor analysis is the core stage; here, distinctive pieces of data & info get transformed into actionable intelligence. Competitor analysis is considered the most challenging aspect of this entire intelligence cycle.
Market intelligence highlights the acquisition of data and the interpretation of that information relating to geopolitical issues, marketing trends, and regulations in the firm’s market.
Commercial Due Diligence
Commercial due diligence is the procedure undertaken by an organization or a corporation for gauging their business’ commercial appeal.
In my commercial due diligence practice, I analyze your potential target market environment, your competitive position, and the full impact of this on your targeted business plan(s).
Market & Media Intelligence
Market & media intelligence use data mining activities and data science exercises to analyze social, public, and editorial media content.
This mentions those marketing systems that synthesize numerous online communications and conversations to find appropriate and relevant info.
This helps allow the firm to measure and manage its content performance, understand the marketing trends, and drive its communication channels and business strategies.
Knowing about Competitive Intelligence
Competitive intelligence is the technological methodology to identify, analyze, research, and know the competitive fields related to the business and to come up with an original formula to overcome the present trends in technology.
It is probably being misunderstood with the industrial espionage process, but competitive intelligence is purely legal and comes under corporate standards.
I am experienced in competitive intelligence and can consult you with the best options to give a competitive lead in your business.
Market and Competitive Intelligence Solutions
Competitive intelligence works out fine with the help of market analysis and in-depth research. It involves many processes, including prediction and trend-setting analysis;
Research to spot and capture the business opportunities by attractive and catchy marketing, Real-time monitoring capabilities which would help eliminate and uproot the disruptors in business, Leader in creating trends and maintaining trend-sets, and finally help manage the workflow and quicker decision-making process.
The prediction process is the initial step where the market trends are well analyzed and researched in various fields in the digital media, and predictions are ranked based on your products.
Such ranking will help to push the product on a priority basis. After fixing the strategy, real-time monitoring will help identify the necessary and consistent areas to repair the product lines.
I am an experienced Competitive Intelligence Consultant; I am well-versed in analyzing market trends based on competitive intelligence and recommend solutions to improve your product sales in the digital field.
Successful Competitive Intelligence Process
Implementing the idea is an essential part of getting the desired outcome. Competitive intelligence is the prime process to enrich your digital marketing, but the process needs to be done accordingly for expected results. There are specific steps to implement the strategy successfully. The most apparent stages of the process are as follows:
Identifying Target and Knowing Your Competitors:
Firstly, you should know your business target before starting any business. After analyzing your goal, you can sort out the top competitors in your field of operation and use competitive intelligence to identify the processes used by them, thereby bringing in some new updation in the underlying process.
Focusing on the Key Areas:
In a business undertaking, there are specific areas where you are interested in. For instance, if you are taking the digital advertising business, there are various forms of digital advertising.
But you may be interested in contextual advertising. You have to sort out the marketing strategies needed to excel your client in advertising by analyzing the content, knowing the trend, using the marketing strategy, etc.
Analysis and Communication:
After finding out the target area, there is a need to analyze the data drawn from the competitive intelligence strategy, sieve the necessary information regarding the business form, communicate with the client, and negotiate for the most reliable data to narrow the target area and push the results accordingly to achieve the targeted marketing approach.
I am an expert in the above process and create a greater reach for your business using the competitive intelligence process.
You Have to Do Competitor Intelligence Research
The research on your competitors should be comprehensive and extensive when expanding your business. The competitive intelligence research should be done on all business-related online activities such as LinkedIn, Facebook, and Instagram, the patent forms and related inventions that the particular company had done online, the status of their current project through their clients’ websites, etc.
Also, it is most important to research the competitor’s website now and then to ensure the stability of the company, the clients that they have, new clients being acquired by the competitive companies, reasons for buying the clients into the business, and finally, the attractive factor behind the competitor, etc.
Competitor intelligence has a specific operation limit, after which it may be called a data breach. I can analyze the competitor‘s target area and recommend valuable tasks and possibilities to improve your business.
You can avail of my services right away!
The New Sunrise: Competitive Intelligence in Digital Marketing
Digital marketing using competitive intelligence is one of the most cost-effective ways to promote the product. Competitive intelligence is similar to Big Data when it comes to gathering information, whereas the former is more efficient in sieving the necessary data when creating strategy.
Moreover, competitive intelligence is the extracted form of Big Data. In that sense, digital marketing can be analyzed easily using a competitive intelligence process.
CI Tools and Services That Help in Digital Marketing
There are a variety of CI tools and services that can help in digital marketing. Some of them include
This Google product notifies you when your marked competitor puts any podcast relating to your targeted product or releases any new product online.
This is related to the social marketing field where your competitor puts any feed on social media; you will get a notification of their activity. This is so simple and easy to follow. Just click the follow button on your competitor page, and it is done.
There are various other tools than this, but this is considered the most reliable yet efficient tool to identify your competitor’s activities online.
Professionally, other tools like Business marketing strategy analysis tools need subscription and payment to be done annually to keep track of your competitor’s digital branding strategies.
To conclude, competitive intelligence is considered the future opportunity targeting material to identify the real competitor in the business, thereby paving the way for the improvement and development of the company. I provide the best services regarding competitive intelligence and consult you on wise areas to focus on to improve your business.
Competitive intelligence is a must for the growth of any business in the online world today. I am a competitive intelligence consultant; you can avail of my exceptional services to scale your business to newer heights.
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What is the meaning of Competitive Intelligence?
It is the process of analyzing, gathering, and using the information of competitors and customers by using effective marketing measures to give the business a competitive edge.
What is the purpose of Competitive Intelligence?
Competitive intelligence helps businesses make decisions depending on competitors’ performance and what is is demanded in the market.
Who uses Competitive Intelligence?
Advanced digital technology enables businesses, from small-scale to large scale to use competitive intelligence.
How do you gather Competitive Intelligence?
Analyze the competitor websites, Media mentions, reviews, threads, content, social media, etc., to gather competitive intelligence.
What are the sources of competitive intelligence?
Competitor websites, premium databases, primary research, patent databases, social media, analytical reports, etc., are competitive intelligence sources.
What is Competitive Intelligence in Marketing?
In marketing, it is the term used to find consumer behavior, competitor performance, and target audience, etc. through the analysis of collected data from different sources.