Digital Analytics for Political Campaigns & Election Management
Digital Analytics for Political Campaigns & Election Management: The political landscape increasingly favors Data Consulting services for various political campaigning purposes. The use of data analytics in political campaigns is widely observed in U.S. presidential Elections. In previous U.S. presidential elections, campaign managers leveraged the power of Big Data to optimize Barack Obama’s election campaign. Since then, collecting, segmenting, and using data productively in election campaigns in countries including India has become a trend.
Everyone Is Voting for Digital Analytics!
The use of big data and data analytics was seen in the 2004 General Election, where the Indian National Party (B.J.P.) relied upon the power of data to develop political strategies, eventually resulting in a great victory for the party.
Since then, it has opened up new possibilities in data analytics. Through data analytics, campaign managers can analyze extensive databases and devise winning political strategies for gaining votes.
A few years back, the concept of micro-political campaign targeting was a dream; however, with the evolution of data science, it has been possible to analyze voters’ psyches at every touchpoint.
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Digital Analytics for Political Campaigns
India is a densely populated country with almost 500 million active internet users. Occasionally, a set of digital tribes forms in the country through social media, smartphones, and video content consumption through O.T.T. platforms such as Amazon Prime, Hotstar, and Netflix.
People across the country are now sharing their views, opinions, and political preferences over the internet ecosystem, including social media platforms and blogs.
Interestingly, Social Media uses advanced algorithms and A.I. to showcase personalized content to users according to their tastes and preferences.
This is where political parties can leverage this user behavior pattern through the power of data analytics and optimize their political campaigns for better results. The three types of data analytics that impact Political Campaign Management are as follows:
Descriptive Analytics:
This form of analytics analyzes the critical metrics of visitors’ activity, such as bounce rate, gender, age, browser activity, location, and content consumption rate.
Predictive Analytics:
As the name suggests, it tracks users’ intent to support a political figure or a party. Through this analytics metric, campaign managers are likely to predict the outcome.
Prescriptive Analytics:
In this form of analytics, a solution is derived based on data analysis. The respective party or political figure can alter the campaign’s political strategy based on the insights.
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Digital Analytics for Election Management
The question is how well can political parties leverage the power of data analytics and Big Data tools to win votes in the election. Political parties have already started doing so with great intent and focus.
Political parties that use modern technology and digital tools such as machine learning, big data, and data analytics to strategize their campaigns will always stay ahead of those that still rely on traditional methods.
The most significant advantage of using data science and analytics is staying connected to users on social media platforms. This allows political parties and contestants to understand and address their voters’ needs with a clear mindset.
Through such data, Indian Political Parties have built a winning political strategy to effectively target voters and reach virtual doorsteps like social media with personalized messages.
Now, to understand the data concept, let’s know the definition of data mining. The two ways through which election data can be extracted are polling and social media data, and the second is public data derived through big data processing.
All these databases help a candidate or a political party understand voters’ interests, tastes, and preferences and allow them to strategize a political campaign.
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Digital Analytics for Political Strategy
The significant impact of digital media on political activities is not about the new form of speeches delivered to disorganized masses. Still, it nurtures awareness among organized groups of new listening possibilities.
The digital waves of e-petitions and other parameters like ‘hashtags,’ ‘likes’ and “viral videos” are potent currents of active public opinion.
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Digital Analytics for Election Strategy
Building a strategy for a business and election is along the same lines. Out of the many elected officials in the U.S., the winner is determined based on who plans the best political and election campaigning strategies.
In modern times, political campaigning strategies have started to target at a micro-level where the message can be persU.S.ized and reach the doorstep of every potential voter based on their political interest.
Data analytics in election campaigns converts leads to prospective voters by delivering personalized messages. No wonder psychometric analysis of voters becomes easy with their open behavior on social media platforms.
Once the warehouse of an extensive database is created, the data needs to be segmented, organized and interpreted better to plan winning political campaigns. I am a Digital Analytics Consultant who can help you prepare winning election campaign strategies.
Conclusion
Digital Analytics has become an integral part of politics. Politicians cannot ignore the power of data science at any cost. In the coming years, parties across the globe will use data analytics to win elections.
However, politicians must follow the rules and guidelines before using data analytics in their political campaigns. Data Analytics must not be used to spread misinformation and fake news.
The power of data analytics should be used to educate voters to make the right decisions for the betterment of the nation and democracy.
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