Chief Data Officers are the most critical people in your Company. They have seen the many changes technology has brought to our world and understand how data can be leveraged to increase revenue, reduce costs, or both. Chief Data Officer…

We all want to be a part of something bigger. Something that will last. But what does it take to establish an enduring company? As the Chief Experience Officer (CXO) for one of America's most successful companies, I have learned…

A content audit is an essential piece of the digital marketing puzzle. It's necessary before you launch any new campaigns or even after running them for a while. A content audit can help determine if your business needs more or…

As a business owner, you may wonder which marketing strategy is best for your company. Traditional and digital marketing have pros and cons, depending on the category of products or services you are selling. Traditional advertising might work better for…

The businesses are primarily looking for result-oriented promotional strategies that can be used to reach long-term goals by driving sales conversions. Isn't it? This can be achieved by rolling the paid marketing and advertising methods that help enhance the business…

Geofencing is a location-based targeting tactic that uses GPS to create virtual boundaries around a physical space. This technique can be used in many different ways, from triggering marketing messages and advertisements based on user location to restricting property access…

The best practices for Google Shopping Feed Optimization can help your products show up in more places and drive traffic to your site. The Google Merchant Center (GMC) is a tool that can be used by sellers on the Google…

NFT Marketing is all about the customer experience. It's built on a foundation of listening to and understanding our customers, then shaping what they want into something that meets their needs. We don't sell you a product or service; we…