Data Science in Marketing: The consumption of online information has skyrocketed over the past decade due to the massive rise in the World Wide Web that is popularly known as the internet. Interestingly, there are more than 6 billion smart…
Data Science in Politics: Modern technology has changed how political campaigning strategies are implemented. For instance, the newly evolved branch of contemporary technology in data science and big data has enormous potential to analyze and generate statistics on users' behavioral…
Types of Content Marketing: When it comes to Online marketing, content is everything and the foundation for a successful marketing strategy. The content sets your business apart from competitors to drive and convert leads through relevant internet traffic. For example,…
Artificial Intelligence Marketing Tools: Artificial Intelligence is transforming the digital marketing landscape, becoming the key contributor to the unified customer experience. Moreover, it helps marketers predict customer buying behavior by enhancing customer data analytics. Artificial Intelligence has become the most…
App Store Optimization Tools: The digital marketing industry requires efforts in App Store Optimization, and businesses should consider the significant metrics to optimize the applications of all categories, markets, and sizes. Those app optimization metrics can be keyword research, app…
Any political campaign is incomplete without proper communication. It is the life flood of every political campaign. Nowadays, political parties have started using social media to aim for communication strategies and data analytics to target political campaigns. The growing use…
Political Campaign Videos are powerful communication tools and excellent 'sales pitches' for political candidates to get their message across to a broader, often younger, audience, i.e., potential voters. Let's explore how this superb idea can serve your political campaign. Making…
Machine learning is a rapidly growing and exciting industry with endless applications. Deep learning terms are pretty typical to newcomers. The DL glossary below defines the commonly used words and resources to help readers dive deeper into specific topics. As…
Influencer Marketing Glossary: What does Influencer marketing mean? Influencer marketing is a strategic method where the entire stack of marketing efforts is delivered, targeting individuals and business brands. Influencer marketing is implemented by influencers to influence potential customers to engage…
Customer Data Platform Glossary: Customer data still seems a headache for businesses and marketers. The customer data platform can let you know the customer experience of your business brand. Now, each customer has a unique opinion while purchasing products or…