OTT and VOD Glossary Welcome to the era of OTT video streaming, where advertisers are confused about choosing the best engaging OTT and VOD platforms. OTT video platforms distribute both linear and non-linear video-on-demand content. OTT and VOD enable the…
Google AdWords Glossary: Google AdWords is all about optimizing ad campaigns and improving the return on investment (ROI). The digital transformation of the marketing industry is increasing with several new terms every day. When the users are looking for queries…
Lead Generation Glossary: Lead generation is how website visitors are treated and find conversions. The businesses are looking for potential leads who can become part of driving the bottom of the sales funnel. The best lead generation strategies will accelerate…
Content Marketing Glossary: With the most advanced technologies and trends in the digital marketing world, the distribution of content finds more chances. Moreover, content creation is seeking more innovation that holds the audience's attention. Simply content is not what it…
SEO Glossary: Are you excited to become an SEO expert? If you are completely new or not very aware of search engine optimization, then you might not be familiar with the term SEO glossary. Am I right? SEO is the…
Digital Advertising Glossary: Newbies to digital advertising are often frightened by each phase of this industry. At first, it seems very complicated, which turns several marketers away from digital ad buying. Though you are a newbie or have expertise in…
Digital Marketing Scientist™: These numbers hint toward combining digital marketing and data science and how these metrics affect our everyday marketing tasks. Every second day, we generate more data; a particular section or a few individuals know how to mine…
The PPC interview includes questions based on knowledge-based Adwords, personalized items, and others. This article will help you understand what issues you can expect and what answers you can give if you are going for the interview for the first time.…
SEO plays a crucial role in your search rankings. It can help you better reach your targets, as it is the best way to establish a proper identity among the millions of websites. A good SEO will have excellent knowledge…
Any digital marketer or business owner aims to have more traffic on their Website. Agreed. Is it enough to create the content, leave it, and expect to receive the traffic on its own? No, there are a few ways to…