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100+ Actionable Facebook Ads Strategies for eCommerce

100+ Actionable Facebook Ads Strategies For ECommerce

What do you find when you cross an excellent e-commerce company with the power of Facebook Ads? The answer: 100+ actionable strategies for social media marketing. This post is a pack of tips and tricks that will help turn your Facebook Ad campaigns into a roaring success, so take some time and read through it. You’ll be glad you did!

The world of eCommerce has changed drastically over the last few years. With so much new competition, it can be hard to keep up with what’s working and what isn’t. Luckily, we’ve compiled 100+ actionable strategies for Facebook Ads that are proven to work in today’s competitive marketplace. The tips here will help you take your advertising game to the next level!

Actionable Facebook Ads Strategies for eCommerce

  • Use an enticing image that will make people want to click on your ad
  • Include a call-to-action in the body of your post or ad, such as “Shop Now.”
  • Optimize your ads to reach the right audience for you and your business
  • Create multiple ads with different copies for each target audience
  • Test out different types of images and text on Facebook Ads Manager
  • Create a Facebook Business Page
  • Add your business location to the page
  • Upload an eye-catching profile picture that matches the tone of your store
  • Write engaging content to promote your products and services on Facebook, including links to blog posts or product pages
  • Import customer information into Facebook’s ad editor by uploading a CSV file with email addresses and phone numbers (optional) for better targeting options
  • Decide on a budget and set a goal for ROI
  • Choose the right objective- conversion, engagement, or lead generation
  • Create an ad that stands out from the competition with a compelling offer and image
  • Optimize your ads to make them as relevant to your target audience as possible through targeting options such as location, language, interests, demographics, and behaviors
  • Track metrics like impressions (the number of people who saw your post), clicks (the number of times someone clicked on it), CTR (clickthrough rate: percentage of clicks divided by impressions), cost per click (CPC: amount you spend each time someone clicks on your ad)
  • Research your target audience
  • Create a Facebook ad campaign to drive traffic to your website
  • Use the right image for the post, including one that is eye-catching and has high-quality
  • Include compelling text in the post, such as “Limited Time Offer!” or “New Product!”
  • Create an Ads Manager account with your business page
  • Add the URL of your website to your ads manager account, and create a campaign with it as the destination
  • Choose which type of ad you want to run- text or image, link post, video, etc. Different varieties have different costs and reach
  • Upload images for your ad that are relevant to what you’re selling on Facebook
  • Write compelling copy about the product(s) being sold to convince viewers that they need this item in their lives now more than ever.
  • Use the correct type of audience.
  • Optimize your targeting to maximize conversions and ROI
  • Include a call-to-action with every ad you create
  • Test different images and copies for each campaign
  • Create ads that are personalized and relevant to your audience’s interests
  • Please keep it simple with dynamic product ads
  • Target your ads to people who have visited your website
  • Use Facebook’s Lookalike Audiences tool to find similar audiences
  • Create a custom audience of customers who completed a purchase on your site
  • Run ads in the News Feed, not the sidebar or mobile feed
  • Offer discounts and promotions in exchange for contact information
  • Create a Facebook page for your eCommerce store
  • Use Facebook’s targeting options to find the right audience
  • Share content that is relevant to your customers and will increase engagements
  • Customize ads with images, videos, text, or links to products on your website
  • Test different ad strategies- including multiple images in one ad, using video instead of pictures, etc
  • Create a Facebook page for your store and add it to the “Places” section
  • Use Facebook’s conversion tracking pixel on your website or in-store sales
  • Make sure you’re targeting the right audience with ads that match their interests
  • Include links to products in your posts, like pictures of clothing or shoes from an eCommerce site
  • Target people who live in your city
  • Use a call-to-action button on your ads to drive conversions
  • Create a custom audience for people who have visited your website before
  • Set up conversion tracking so you can see how many visitors convert into customers
  • Please include an image with every ad to make it more engaging and stand out from the rest of the feed
  • Use Facebook to promote your products
  • Create an ad that will be successful on Facebook
  • Target the right audience for your business
  • Test different ad formats and messages to see what works best for you
  • Run ads in other countries, even if you don’t ship internationally yet
  • Include a call to action button on the page, such as “Shop Now” or “Sign Up.”
  • Create ads that use images and videos to grab attention and showcase products in action.
  • Use ad targeting options to target people most likely to buy from you.
  • Use targeted ads to reach the right people with the right message at the right time.
  • Target users who are most likely to buy through Facebook Ads
  • Optimize your ad campaigns for conversions using conversion tracking and goal-based bidding
  • Test different types of targeting, including location, age, gender, interests, and behaviors
  • Target audience who are most likely to buy from you
  • Use Facebook’s conversion pixel to track the effectiveness of ads and optimize for conversions
  • Create a budget that works with your business goals, then set up daily or weekly ad campaigns
  • Optimize your ads so they’re relevant to what people are searching for on Facebook at any given time
  • Understand your target audience
  • Create a Facebook ad campaign
  • Use the proper targeting for your ads
  • Test, measure, and optimize
  • Add your product’s link to the page
  • Set up a campaign – Define your target audience, budget, and schedule
  • Prepare a marketing message that will resonate with potential customers
  • Create an image for your ad. Make sure it is high-resolution and eye-catching
  • Add your website URL to the page and add a link back
  • Use an image that will grab attention, such as one of your products or someone using it in their everyday life
  • Include important information about your business- what you sell, where you ship from, etc
  • Post new content at least once a day to keep people interested and coming back for more
  • Add your store’s location and hours to the page
  • Post about new products, sales, or events on your page
  • Tag people in positions who are featured in photos of your product or event
  • Promote posts by paying for them with Facebook Ads
  • Use the Ads Manager to create ads and manage your budget
  • Target people who have shown interest in similar products or brands to yours on Facebook, Instagram, or other social media sites using Lookalike Audiences
  • Optimize your campaigns for conversions with Conversion Tracking and Custom Conversions
  • Test different images, ad copy, and target audiences
  • Build an audience of people who are interested in your product or service and how it can help them
  • Use Facebook ads to promote posts on your page that will get the most engagement
  • Optimize your store’s website for conversions by ensuring you have clear calls to action on all pages.


We’ve compiled 100+ strategies to help you get the most out of your Facebook ads. This article has something for everyone. Please let us know if you think anything needs clarification or more information about any particular strategy! Look at all these great ideas, and feel free to contact us with any questions, comments, or concerns—we would love to hear from you!

With over 100 actionable Facebook ad strategies, this guide is an excellent resource for any eCommerce business. If you’ve found yourself struggling to get the most out of your advertising budget or don’t know where to start with a new account, we can help!

Our team has extensive experience in digital marketing and social media management, which will be useful when it comes time to create a winning strategy for your company’s Facebook campaigns. We’re ready and waiting to offer our services as consultants, so please feel free to contact us today if you need guidance from experts who have been there before.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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