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Powerful LinkedIn Trends That You Should Not Ignore in 2024

Powerful LinkedIn Trends That You Should Not Ignore In 2024

As we move into the 21st century, staying ahead of the curve in all aspects is essential. LinkedIn is constantly evolving, and in 2022, several strong trends will be worth paying attention to. Whether you’re a job seeker or business owner or want to keep up with the latest news and developments in your industry, read on for the top LinkedIn trends you need to know about!

LinkedIn Trends That You Should Not Ignore in 2024

  • LinkedIn will be a primary source of hiring for most companies
  • More people are going to start using LinkedIn as their primary job search tool
  • It’s predicted that by 2022, over 30% of LinkedIn users will live outside the U.S.
  • LinkedIn will be the go-to place for job seekers.
  • Companies will start using LinkedIn as a talent acquisition and recruitment tool.
  • The 2020 U.S. Census will require people to input their social media profiles for an accurate population count.
  • Personal branding on Facebook, Instagram, and Twitter will continue to grow more important than ever before
  • LinkedIn will be the most popular social media platform in 2022
  • The number of users on LinkedIn is expected to increase by more than 50% between 2020 and 2022
  • Millennials will make up a larger share of LinkedIn’s user base, accounting for 45% of all users in 2022
  • Women are projected to account for 68% of new members joining the site from 2020-2022
  • LinkedIn will be more of a business networking site than it is today
  • There will be new features that are designed for younger professionals
  • The company’s revenue streams will shift to focus on subscriptions instead of advertising
  • More people, especially millennials, will join the platform
  • LinkedIn opens up its API to allow developers to build on top of its platform
  • The AI-powered “LinkedIn Learning” feature will be available for free
  • A new “LinkedIn Jobs” mobile app will be released in 2020 and will become the most popular job application globally
  • LinkedIn Premium is redesigned with a focus on video content and live broadcasting, in addition to premium features like job search and unlimited messaging
  • LinkedIn will be a primary social media platform for professionals
  • LinkedIn will have a significant redesign to make it easier and more intuitive to use
  • There will be an increase in the number of people using LinkedIn as their primary networking tool rather than just as an online resume or CV
  • The job search function on LinkedIn will become increasingly popular, with many companies posting jobs exclusively on the site
  • LinkedIn will be the #1 social media platform for professionals
  • The majority of businesses will have a LinkedIn profile
  • There will be an increase in job postings on LinkedIn, with some jobs only available through this network
  • More than 50% of companies are expected to use LinkedIn as their primary recruitment tool by 2022, up from 30% today
  • Companies that do not currently have a presence on LinkedIn are expected to start creating profiles and posting jobs there
  • LinkedIn will be the most powerful job-search tool
  • Companies will use LinkedIn to recruit and screen candidates for open positions
  • Job seekers will use LinkedIn as a way to find jobs that they are qualified for
  • Employers will utilize social media to promote their company culture and brand
  • LinkedIn is no longer just for job seekers
  • LinkedIn will be the primary social media platform, with over 75% of businesses using it.
  • The average user’s time spent on the site will increase by 50% in 2022
  • A new form of “micro-influencer” will emerge and drive growth in the number of followers they have
  • LinkedIn is no longer just a place to post your resume
  • If you are not using LinkedIn as an opportunity to network, then you are missing out on opportunities
  • Adding skills to your profile will help people find relevant information about what you can offer them
  • It would help if you were building connections with people who have similar interests and goals as yours
  • Millennials will be in charge as Generation Z enters the workforce
  • In 2022, there will be over 1 billion people on LinkedIn
  • Work-life balance is becoming less important to employees and employers alike
  • The rise of the freelance economy
  • More and more people will work remotely
  • A greater emphasis on soft skills like empathy, creativity, and emotional intelligence
  • Increased focus on diversity in leadership positions
  • LinkedIn will be a significant player in the job search process, with employers using it to find and hire talent
  • More companies will begin to use LinkedIn as their primary recruitment tool instead of relying on traditional methods such as job boards
  • It’ll become more critical for organizations to have an active presence on LinkedIn, especially if they’re looking for new employees
  • Candidates won’t just apply through a company’s website–they’ll do so by searching for “company name” on LinkedIn and submitting their resume from there
  • LinkedIn will be the go-to social media site for professionals
  • People will start to use their real name on LinkedIn instead of a professional alias or nickname
  • Hiring managers and recruiters will use LinkedIn as a tool to find potential employees who are available, qualified, and interested in the position
  • The “LinkedIn Premium” service is going to become more popular as people want more privacy from spam messages and other unwanted content
  • LinkedIn will be used for more than just networking
  • People will use it to find jobs, get advice from mentors, and learn about industry trends
  • Professional headshots are becoming less critical in the digital age
  • There is a shift towards video content on social media platforms
  • LinkedIn will be the most popular social media platform
  • Professional networking sites like LinkedIn will continue to grow in popularity, while personal networks like Facebook and Twitter will decline
  • There will be more people using LinkedIn for job hunting than for dating
  • LinkedIn will be more than just a social network for professionals
  • The use of AI-powered chatbots and messaging apps to facilitate interactions on the platform will become more common
  • More people will start using LinkedIn as a marketing tool, not just an online resume builder
  • There’ll be a rise in the number of people who post their data, such as salary or age, on their profiles
  • The use of LinkedIn to find jobs will decrease, but its use for business networking and professional development will increase
  • More businesses are likely to start using LinkedIn as a marketing tool
  • There is an increased likelihood that your data on LinkedIn could be hacked
  • LinkedIn will be the default resume for all job seekers
  • The majority of recruiters and hiring managers will use LinkedIn to screen candidates
  • Companies will offer more benefits to employees who are active on LinkedIn
  • Companies that strongly focus on diversity and inclusion will see increased engagement rates across social media platforms.


As LinkedIn grows in popularity, you must know the trends and changes within this social network. Today, we’ve covered some powerful LinkedIn Trends You Should Not Ignore in 2022, so let us know what other topics or ideas you would like us to cover next week! Stay tuned for our weekly posts on LinkedIn marketing tips and tricks.

Contact us today if you want help with your branding strategy, including a professional profile, company page setup, and more on how to get found by potential customers online. We can also help get started with advertising campaigns on LinkedIn and Facebook Ads targeting options.


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Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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