Customer Data Platform Glossary: Customer data still seems a headache for businesses and marketers. The customer data platform can let you know the customer experience of your business brand. Now, each customer has a unique opinion while purchasing products or…
CRM Glossary: The secret behind every successful business marketing and sales is maintaining a constant consumer relationship. Customer Relationship Management (CRM) describes the management of a company's interactions and relationships with potential customers. Most commonly, CRM is used to refer…
Sentiment analysis, or opinion grabbing/mining, evaluates the writer's, speaker's, or other subjects' opinions about a topic. It is a tool that helps understand public views about a political candidate, and sentiment analysis is a part of natural language processing and…
Artificial Intelligence Glossary: Artificial Intelligence is the buzzword in the digital marketing world. It is the precise philosophy for marketers to face the most challenging phase where advanced technology must be integrated into the development of business promotional strategies. Moreover,…
Marketing Analytics Glossary: Are you exciting to crawl the digital marketing report? Are you an expert in fetching the analytics report? Do you still confuse about what to do? Now, most of the brands are much known about the analytics…
YouTube Platform Glossary: For many marketers, it is pretty standard to upload a video on YouTube, caption the images with hashtags on Instagram, post a tweet on Twitter, post on Facebook, etc. However, each social media platform has a unique…
Social Media Monitoring Glossary: Social media is the #1 marketing industry for businesses in the global market. Also, it has become a significant player in the day-to-day lives of the consumer, whether it may be buying products or services or…
Digital Video Glossary: It is time for marketers to seize the sales conversion opportunities by using video content. No one in the family has left watching at least one video each day. This lets you know how effective the video…
OTT and VOD Glossary Welcome to the era of OTT video streaming, where advertisers are confused about choosing the best engaging OTT and VOD platforms. OTT video platforms distribute both linear and non-linear video-on-demand content. OTT and VOD enable the…
Lead Generation Glossary: Lead generation is how website visitors are treated and find conversions. The businesses are looking for potential leads who can become part of driving the bottom of the sales funnel. The best lead generation strategies will accelerate…