App Store Optimization Tools: The digital marketing industry requires efforts in App Store Optimization, and businesses should consider the significant metrics to optimize the applications of all categories, markets, and sizes. Those app optimization metrics can be keyword research, app…
Any political campaign is incomplete without proper communication. It is the life flood of every political campaign. Nowadays, political parties have started using social media to aim for communication strategies and data analytics to target political campaigns. The growing use…
Political Campaign Videos are powerful communication tools and excellent 'sales pitches' for political candidates to get their message across to a broader, often younger, audience, i.e., potential voters. Let's explore how this superb idea can serve your political campaign. Making…
Influencer Marketing Glossary: What does Influencer marketing mean? Influencer marketing is a strategic method where the entire stack of marketing efforts is delivered, targeting individuals and business brands. Influencer marketing is implemented by influencers to influence potential customers to engage…
Customer Data Platform Glossary: Customer data still seems a headache for businesses and marketers. The customer data platform can let you know the customer experience of your business brand. Now, each customer has a unique opinion while purchasing products or…
CRM Glossary: The secret behind every successful business marketing and sales is maintaining a constant consumer relationship. Customer Relationship Management (CRM) describes the management of a company's interactions and relationships with potential customers. Most commonly, CRM is used to refer…
Sentiment analysis, or opinion grabbing/mining, evaluates the writer's, speaker's, or other subjects' opinions about a topic. It is a tool that helps understand public views about a political candidate, and sentiment analysis is a part of natural language processing and…
Artificial Intelligence Glossary: Artificial Intelligence is the buzzword in the digital marketing world. It is the precise philosophy for marketers to face the most challenging phase where advanced technology must be integrated into the development of business promotional strategies. Moreover,…
Marketing Analytics Glossary: Are you exciting to crawl the digital marketing report? Are you an expert in fetching the analytics report? Do you still confuse about what to do? Now, most of the brands are much known about the analytics…
YouTube Platform Glossary: For many marketers, it is pretty standard to upload a video on YouTube, caption the images with hashtags on Instagram, post a tweet on Twitter, post on Facebook, etc. However, each social media platform has a unique…